Media Buyer

JOB TITLE: Media Buyer

LOCATION: New York, NY

Main Skills: Digital Advertising, Social Media Marketing, media buying, media planning, media or entertainment industry

Job Description:

·         Open to candidates based in NY, or Philadelphia

·         Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.

·         Liaise with label planning teams to develop media strategies and campaigns

·         Execute, manage, and optimize digital media campaigns to maximize conversion value

·         Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs

·         Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs

·         Possess strong technical understanding of programmatic audience buying

·         Understand pixel implementation on websites for data collection and conversion tracking

·         Identify target audiences and analyze their characteristics, behaviors, and media habits.

·         Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded

·         Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary

·         Research and record trends, innovations, and changes that affect media buying

·         Aid in educating the digital & marketing teams on best-practices and data driven techniques

·         Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable

·         Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed

·         Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions

Skills Required:

·         2 years of social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube)

·         Strong written and verbal communication skills

·         Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive

·         Experience with major ad exchanges and ad server technology

·         Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify

·         You build great relationships with clients, vendors, and reps

·         Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.

·         Familiarity/experience with DoubleClick, Google Analytics, Datorama, Link fire, Shareablee

·         Passionate music fan