Address
Form of workCOMPANY OVERVIEW
Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow's breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at milliken.com and on Facebook, Instagram, LinkedIn and Twitter.
POSITION TITLE
Sr. Manager, Digital Marketing
POSITION OVERVIEW
The Sr. Manager, Digital Marketing will lead and execute the best possible digital experience for our business unit partners and customers. You will serve as our Digital Marketing expert and have in-depth experience leveraging an integrated digital ecosystem to drive inbound leads, optimize visibility of our website and position our company for growth and success in the digital space. You are consumer-centric and proactive, working with web development teams, Demand Generation partners and our business unit leaders to ensure our digital channels have relevant content that drives awareness and conversions. You will be a key player in helping us transform how we operate today to be a more digital-first organization for the future.
This position is based out of our corporate headquarters in Spartanburg, SC and offers flexible mix of in-office and remote. You will report into the Director of Digital Marketing and partner with a larger team of marketing and IT partners to support key enterprise initiatives.
JOB RESPONSIBILITIES
Digital Content Strategy
• Collaborate with division and agency partners to conceptualize and lead content generation and publishing in alignment with our marketing automation strategy to increase brand awareness and drive conversions on-site.
• Deliver audience-first content recommendations for our divisions to unlock competitive advantage while identifying test and learn opportunities.
• Create a captivating content and web calendar to deliver content and assets for target audiences, ensuring web and content strategy supports demand generation and SEO goals.
• Perform keyword research to inform content needs and create content briefs for business unit content creation (blogs, articles, white papers).
• Manage agency partners and internal brand studio to develop content and assets.
• Actively seek our data and insights to inform business unit and product level content needs.
• Utilize data to inform overarching digital content strategy and decisions on digital content creation and optimization.
Web Strategy
• Develop and refine the website strategy across owned properties, working with development and UX/UI teams to evolve the website toward best-in-class amongst our industries by utilizing a test and target approach.
• Oversee and manage incoming stakeholder requests and requirements, working with web operations team and IT partners to prioritize based on business needs and delivery dates.
• Monitor all web properties consistently, ensuring not only functionality, but also viewing the website through a customer lens that drives conversions and ongoing optimization.
• Evolve the website to the next-level by utilizing competitive analysis, user feedback and stakeholder input in collaboration with web development and UX/UI teams.
• Plan and implement an optimized way to present personalized content to segmented customers.
• Collaborate with the web development team to optimize a vast array of content, functionality, and site search/navigation.
• Embrace a culture of continuous improvement, working to evaluate web properties and collaboratively build solutions and processes that empower those around you.
General
• Serve as a trusted collaborator, partnering closely with a variety of teams and divisions to achieve shared strategic priorities.
• Stay at the leading edge of industry trends and best practices and incorporate them into our content and web strategy.
• Ensure analytics and KPIs are in place to inform future improvements and optimization of both content and website.
• Communicates project details to stakeholders, providing regular status updates and scorecards to measure performance and present learnings.
• Implement and maintain a process for delivering digital channel services.
• Create digital dashboards to measure performance and KPIs
QUALIFICATIONS - REQUIRED
• Bachelor's degree required.
• 7-10 years of professional experience in Digital Marketing or related fields
• Strong understanding of Digital Marketing principles, including creation of customer-facing digital content for the web, email and paid media.
• Detail oriented, highly organized and agile when faced with competing priorities.
• Skilled with both big-picture strategy and in-the-weed execution.
• Skilled communicator with the ability to quickly establish credibility across all levels of the organization and to impact decisions through formal and informal influence and creating alignment between teams.
• Strong analytical capabilities with the ability to leverage data, customer and business insights, as well as analytics tools to drive productive action.
QUALIFICATIONS - PREFERRED
• B2B marketing, Agile methodology and 2-3 years digital agency experience preferred
• Experience with web platforms integrations between CRM and Marketing Automation platforms, Hubspot and Salesforce experience preferred.
• Experience with Sitecore a plus; at minimum, the candidate should be familiar with web platforms and development methodology.
Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow's breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at milliken.com and on Facebook, Instagram, LinkedIn and Twitter.
POSITION TITLE
Sr. Manager, Digital Marketing
POSITION OVERVIEW
The Sr. Manager, Digital Marketing will lead and execute the best possible digital experience for our business unit partners and customers. You will serve as our Digital Marketing expert and have in-depth experience leveraging an integrated digital ecosystem to drive inbound leads, optimize visibility of our website and position our company for growth and success in the digital space. You are consumer-centric and proactive, working with web development teams, Demand Generation partners and our business unit leaders to ensure our digital channels have relevant content that drives awareness and conversions. You will be a key player in helping us transform how we operate today to be a more digital-first organization for the future.
This position is based out of our corporate headquarters in Spartanburg, SC and offers flexible mix of in-office and remote. You will report into the Director of Digital Marketing and partner with a larger team of marketing and IT partners to support key enterprise initiatives.
JOB RESPONSIBILITIES
Digital Content Strategy
• Collaborate with division and agency partners to conceptualize and lead content generation and publishing in alignment with our marketing automation strategy to increase brand awareness and drive conversions on-site.
• Deliver audience-first content recommendations for our divisions to unlock competitive advantage while identifying test and learn opportunities.
• Create a captivating content and web calendar to deliver content and assets for target audiences, ensuring web and content strategy supports demand generation and SEO goals.
• Perform keyword research to inform content needs and create content briefs for business unit content creation (blogs, articles, white papers).
• Manage agency partners and internal brand studio to develop content and assets.
• Actively seek our data and insights to inform business unit and product level content needs.
• Utilize data to inform overarching digital content strategy and decisions on digital content creation and optimization.
Web Strategy
• Develop and refine the website strategy across owned properties, working with development and UX/UI teams to evolve the website toward best-in-class amongst our industries by utilizing a test and target approach.
• Oversee and manage incoming stakeholder requests and requirements, working with web operations team and IT partners to prioritize based on business needs and delivery dates.
• Monitor all web properties consistently, ensuring not only functionality, but also viewing the website through a customer lens that drives conversions and ongoing optimization.
• Evolve the website to the next-level by utilizing competitive analysis, user feedback and stakeholder input in collaboration with web development and UX/UI teams.
• Plan and implement an optimized way to present personalized content to segmented customers.
• Collaborate with the web development team to optimize a vast array of content, functionality, and site search/navigation.
• Embrace a culture of continuous improvement, working to evaluate web properties and collaboratively build solutions and processes that empower those around you.
General
• Serve as a trusted collaborator, partnering closely with a variety of teams and divisions to achieve shared strategic priorities.
• Stay at the leading edge of industry trends and best practices and incorporate them into our content and web strategy.
• Ensure analytics and KPIs are in place to inform future improvements and optimization of both content and website.
• Communicates project details to stakeholders, providing regular status updates and scorecards to measure performance and present learnings.
• Implement and maintain a process for delivering digital channel services.
• Create digital dashboards to measure performance and KPIs
QUALIFICATIONS - REQUIRED
• Bachelor's degree required.
• 7-10 years of professional experience in Digital Marketing or related fields
• Strong understanding of Digital Marketing principles, including creation of customer-facing digital content for the web, email and paid media.
• Detail oriented, highly organized and agile when faced with competing priorities.
• Skilled with both big-picture strategy and in-the-weed execution.
• Skilled communicator with the ability to quickly establish credibility across all levels of the organization and to impact decisions through formal and informal influence and creating alignment between teams.
• Strong analytical capabilities with the ability to leverage data, customer and business insights, as well as analytics tools to drive productive action.
QUALIFICATIONS - PREFERRED
• B2B marketing, Agile methodology and 2-3 years digital agency experience preferred
• Experience with web platforms integrations between CRM and Marketing Automation platforms, Hubspot and Salesforce experience preferred.
• Experience with Sitecore a plus; at minimum, the candidate should be familiar with web platforms and development methodology.
