Digital Marketing Specialist

The Digital Marketing Specialist is responsible for the day-to-day coordination, scheduling, asset management and publishing of digital content across various marketing channels, including social media, website, and email. This individual will also support the Digital Marketing Manager in the coordination of SEO/SEM, paid social and other digital advertising efforts. The Digital Marketing Specialist will work closely with Marketing Communications, Multimedia, business unit Market Managers and outside partner agencies to execute the Digital Marketing Strategy.

In addition, the Digital Marketing Specialist will support the Digital Marketing Manager in synthesizing reports from various Digital Marketing platforms to generate actionable insights for our business units and HR partners. These platforms may include HubSpot, Google Analytics (GA4), Google Search Console (GSC), Google Ads, SEMRUSH and LinkedIn.

• Utilizes Digital Marketing tools to generate custom reports and insights for various business units and department KPIs across website, social media, email marketing and SEM and SEO efforts.
• Responsible for on-page SEO optimizations and keyword recommendations for various website properties.
• Coordinates creation of Digital Marketing assets with Marketing Communications, Multimedia and Business Unit Marketing Coordinators, including asset creation training in Canva, Ceros, Photoshop, InDesign where applicable.
• Develops and manages social media and email marketing editorial calendars in collaboration with content creators; schedules and publishes content in the HubSpot Marketing Hub across various channels including LinkedIn, Facebook, Instagram, email, etc.
• Supports day-to-day website content updates in the HubSpot CMS Hub, which may include product updates, blog posts, landing page creation and image and video asset management.
• Stays abreast with latest social media and website trends, best practices, and opportunities for continuous improvement.
• Participates and works within ISO 9001 quality standards guidelines in accordance with Contec’s quality goals.
• Others may be assigned. 

Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Functional/Technical Skills: Has the functional and technical knowledge and skills to do the job at a high level of accomplishment

Time Management: Planning and exercising conscious control of time spent on specific activities, especially to increase effectiveness, efficiency, and productivity

Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies

Innovation & Creativity: Creating new and better ways for the organization to be successful

Collaboration: Building partnerships and working collaboratively with others to meet shared objectives

Process Management: Knowing the most effective and efficient process to get things done, with a focus on continuous improvement

Listens Effectively: To accurately receive and interpret messages in the communication process

Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Supports Core Values: Able to demonstrate support and adherence to Contec’s core values: respect for others, doing “whatever it takes” within Contec’s core values, vision, and strategic direction, exhibiting integrity, having a tolerance for risk, understanding there is life outside of work, enjoying the ride.

Bachelor’s degree (B.A. , B.S.) in Marketing, Communications, or related field from a four-year college or university with 1 to 2 years of Digital Marketing experience, or an equivalent combination of education and experience.

Knowledge in key areas of Digital Marketing, including SEO, SEM, social media, content marketing, email marketing, and a thorough understanding of social medial and web analytics (with experience utilizing Google Analytics being a plus) is a required. Experience with content management systems and marketing automation systems (with experience utilizing HubSpot being a plus) is also required.

Basic understanding of Adobe Photoshop is preferred, with experience in Adobe Illustrator and InDesign being a plus.

• Competitive market salary
• Climate controlled environment
• PTO starting at 17 days
• 9 company observed holidays plus 1 floating holiday
• Community service PTO (up to 40 hours annually)
• Insurance benefits, including medical (PPO), dental, vision, short and long-term disability, life insurance
• Two types of Flexible Spending Accounts, 1) Medical Spending Account and 2) Dependent Care Spending Account
• 401k and a company match (100% up to 3%, and then 50% of the next 2% deferred)
• Tuition Reimbursement Opportunities
• Family Benefits
  • Adoption Assistance Program, Infertility Treatment Coverage
  • Maternity and Parental Leave
• Onsite Amenities
  • Onsite gyms, onsite health clinic, canteen for refreshment