Job Description
New Wire Marine seeks a dynamic Digital Marketing Manager and Content Creator to join our team. We're on the lookout for someone passionate and results-oriented, ready to spearhead the development, execution, and oversight of our Digital Marketing campaigns across diverse channels. If you thrive in a hands-on role that blends creativity, strategic insight, and analytical prowess, we're eager to connect with you!
What You'll Do:
- Create and execute Digital Marketing plans to drive traffic to our website and generate quality leads.
- Manage all Digital Marketing channels, including SEO, SEM, email, social media, and display advertising campaigns.
- Create and manage engaging content for digital platforms, including website, blog, social media, and email campaigns.
- Analyze and report on the performance of Digital Marketing campaigns, using data-driven insights to optimize strategies and achieve KPIs.
- Stay up-to-date with the latest trends and best practices in Digital Marketing and implement innovative strategies to improve campaign performance.
- Collaborate with sales, operations, and engineering (product development) to align Digital Marketing efforts with overall business objectives.
- Manage Digital Marketing budget and allocate resources effectively to maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience as a Digital Marketing Manager or similar role, with a track record of successfully managing Digital Marketing campaigns and driving results.
- In-depth knowledge of Digital Marketing channels, including SEO, SEM, email marketing, social media, and display advertising.
- Strong analytical skills and experience using Digital Marketing analytics tools (e.g., Google Analytics, Meta Ad Manager, Google Ads) to track campaign performance and identify optimization opportunities.
- Proficiency in Adobe Creative Suite applications, especially Photoshop, Google Workspace, Microsoft Office, and Dropbox; familiarity with Klaviyo and other video and photo editing software a plus!
- Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
- Creative thinker with a strategic mindset and the ability to problem-solve effectively.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Basic graphic design skills to create visually appealing content.
- Professional or recreational experience in the marine or boating industry is a plus!
What We Offer:
- A people-focused workspace promoting teamwork and industry innovation.
- Competitive pay and bonus opportunity after 1 year.
- Excellent benefits package includes medical, dental, vision, and life insurance.
- 401K retirement plan after 1 year with employer match.
- 3 weeks (120 hours) of paid time off your first year + 6 paid holidays.
- Complimentary snack and coffee bar in our Wired Café!
Custom Products - Custom Culture
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