Sr. Digital Marketing Specialist

Business Unit Overview
Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands Premier Protein, Dymatize, and PowerBar, which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).
We have a simple, yet powerful, formula for our success, which we've been nailing for over 15 years. We start off with an organization powered by our company purpose-Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees who are consistently mastering new skills deliver amazing business results. And winning companies with amazing people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.
We don't mind sharing our formula since, as people who we believe in the power of changing lives with good energy, we think the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives-alongside some truly amazing colleagues. Why don't more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead trusting them to make the right decisions. The results of our vibrant culture speaks for themselves: We were certified as a Great Place to Work™ for the 7th year-running in 2023. And we currently rank #2 on Fortune Magazine's Best Workplaces in our category, and in the top 12 for each of the last 5 years.
We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, month-long cultural annd diversity celebrations, monthly over-the-top in-office events like bring your kids to work day, 6% 401k match after 1 year, as-needed sick leave, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, walking meetings, free exercise classes, and company-paid gym membership for Emeryville-based employees.
PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on...#LI-hybrid
Responsibilities
The Role...
The Senior Digital Marketing Specialist is on the Marketing team, reporting to the Digital Marketing Manager and works on the Premier Protein brand. They will be responsible for managing social and email content calendars, overseeing the development of content that is on brand, analyzing performance metrics, coordinating website updates, leading monthly digital reporting, and staying up to date on industry trends and developments. This role will regularly collaborate with cross-functional teams and manage outside agencies in support of product launches and ongoing content development.
The work environment...
So, what's it like to work here? If you're based in the greater Bay Area, you'll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.
We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in each TUESDAY and WEDNESDAY. We aligned on those two common days way back in 2021 to be intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories on Zoom meetings are few and far between. The expected pay scale for this role is $85k to $90k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.
You're excited about this opportunity because your time will be filled with...
Social strategy and management 40% of time

• Manage Premier Protein's social marketing strategy, including ideation, overseeing execution, and partnering with agency on reporting.
• Own social content calendar, ensuring cohesive and current content that ladders up to brand goals and achieves KPIs across social channels.
• Help to oversee the community management process, with service provided by our agency partner.
• Lead all social reviews and approvals, coordinating with internal teams to gather and consolidate feedback for agency partners.
• Monitor competitive activity across online marketing channels to ensure a best-in-class digital presence for our brands.
• Responsible for occasional social giveaways strategy and fulfillment.

Email strategy and management 20% of time

• Own email briefing and review process with agency
• Lead all email content reviews and approvals, coordinating with internal teams to gather and consolidate feedback for agency partners.

Website management 20% of time

• Coordinate with agency on ongoing content updates and troubleshooting.
• Partners with agency to manage website strategy creation and re-designs or re-builds, as necessary.
• Lead all web content reviews and approvals, coordinating with internal teams to gather and consolidate feedback for agency partners.

Analytics, budget, and reporting 10% of time

• Responsible for monthly digital reports, including ongoing tracking across channels and in-depth analysis for key campaigns and promotions.
• Leverage Sprout, our social media management platform, to analyze data, form insights, and make recommendations based on past performance.
• Responsible for tracking and reporting project specific budgets and managing agency workload to scope.

The daily stuff that everyone does but few quantify: 10% of Time

• Impromptu brainstorms with your colleagues on the marketing team
• Attending meetings and presentations
• Participating in company-wide activities and events galore
• Administrative like email, calendaring, expense reports, and other non-value-added work

Qualifications
What are we looking for?
Education:

• Bachelor's Degree in marketing or similar discipline

Experience:

• 4+ years of experience in Digital Marketing (specifically interested in social media management experience)
• Demonstrated creativity and passion for Digital Marketing channels
• Experience with Sprout Social (or other social management tools) a plus
• Agency experience a plus
• Experience with website CMS technologies a plus

Skills:

• Demonstrated creativity and passion for Digital Marketing technologies
• Should have a test and learn mentality, always looking to try new things and improve
• Strong verbal and written communications skills
• Ability to synthesize feedback to move workstreams forward in effective and efficient ways
• Ability to adapt and pivot swiftly when unforeseen circumstances arise

So, if after reading through this long list you're thinking-I'm not sure I meet 100% of these requirements, should I still apply? YES-if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!
Select 5 Key Capabilities & Traits Important to Add to and Diversify your Current Team:

1. Learning & growth mindset
2. Be a builder
3. Start & end with consumer
4. Embody a strategic mindset
5. Creativity, exploration, & innovativeness

You will thrive here and may just do the best work of your life if...

• You want to be an integral part of shaping and nurturing an amazing work culture
• You can be flexible in your approach to obstacles and abandon past practices if they don't make sense or would lead to a poor outcome
• You are eager for new challenges, have a growth mindset and a knack for handling ambiguity.
• You are a team player and find ways to say 'yes' as often as possible to impactful and important priorities for the business or team
• You are comfortable being natural, casual, open, and even a bit playful at work
• You can do periods of focused, deep work on projects that drive the needle

This may not be your ideal next career move if...

• You like a lot of structure, rules, and uniformity
• Dealing with ambiguity or experimentation are not your jam
• You tend to chase whatever shiny object presents itself during the day even if non-strategic
• You don't want to roll up your sleeves and get the work done

If we haven't convinced you to apply already, here are some of our favorite perks and benefits:

• Friday afternoons off (and of course a hefty PTO package plus 11 holidays)
• 401K match. Literally free money
• Hybrid work with an average of 3 days a week in the office for local folks
• All jobs are bonus-eligible
• Free custom lunch twice a week. Plus plenty of snacks and shakes.
• 2 weeks of work from anywhere time to move your Big Rocks
• Quarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt)
• Bring your dog to work (3 days/week)
• Extended paid parental leave regardless of gender or familial make-up

Here's the deal with our not-so-standard, um...standard interview process because we know you are the curious type, which is why you're still reading this...

• Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you-and who wants that, right?):
• A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don't do panel interviews because they don't give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we're probing different capabilities)
• A case study or job task to simulate what you'd actually be doing in the role (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don't have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.

Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so because this place is the real deal, and don't just believe us-just ask the 93% of our people who said this is a great place to work in our most recent employee survey