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SalaryYou Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Direct Channels Team owns the end-to-end management and innovation agenda of Direct Mail, Phone and Chat acquisition channels with the goal of acquiring new to franchise prospects on premium, lending and cobrand card products.
The Sr. Analyst of Product Enhancements for Direct Channels sits within the Prospect, Partner & Customer Growth Team (i.e., the Performance Marketing arm of USCS) and will work closely with the broader Direct Channels team and its cross-functional partners to identify innovative capabilities enhancements to drive performance and efficiency for Direct Channels. The incumbent will oversee the management and delivery of those Direct Channel initiatives by partnering with the channel owners across our broader team as well as our cross-functional partners within EDDS and across the blue box.
Key Responsibilities
- Understand the Prospect marketing ecosystem and identify new opportunities for innovative capabilties to drive performance and efficiency for Prospect Direct Mail, Phone, and Chat
- Develop a data-driven framework for how we prioritize, test, and track new capabilities that have the potential to fuel our pipeline and performance and efficiency goals
- Build and develop cross-functional relationships across GSG Capabilities, Technologies, and Operations, EDDS, Marketing Analytics, and GCS to drive greater efficiency, innovation, performance for Direct Channels
- Collaborate with Planning and Product teams to consolidate and maintain innovation pipeline of growth driving initiatives
- Spearhead competitive intelligence and support the creation of the next generation roadmap for Prospect Direct Mail, Phone, and Chat
- Collaborate with Product, Technologies, and Operations to execute and enable new and innovative capabilities for Prospect Direct Mail, Phone, and Chat
Qualifications
- Effective communicator with strong interpersonal, oral, and written communication skills
- Strong analytical skills with ability to synthesize data and understand channel and CCP performance drivers
- Strategic mentality combined with exceptional problem-solving skills (issue identification, problem structuring, analysis, development of actionable recommendations) and intellectual curiosity
- Customer centric passion and focus
- Exceptionally collaborative with experience partnering & influencing across functions such as Operations, Capabilties, and Technologies
- Self-starter who can thrive in an evolving & highly dynamic environment
- Experience with strategy, process excellence, and project execution
- Motivation and excitement to be an active member of a performance-driven, fun, and fast-paced team
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
- Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through flexible and adaptable learning experiences and opportunities which foster collaboration and knowledge sharing across the enterprise.
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
