Social Media Specialist - Watercraft

Do you want a chance to market exceptional outdoor brands that transform consumers’ experience on the water? At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.

Our canoes and kayaks lead the industry-because we shape them for real-life use. Old Town® watercraft has a long legacy of innovation and quality craftmanship suited for paddlers and kayak anglers.. . Our award-winning and innovative product lineup, featuring the all-new ePDL+ technology, is designed to maximize time out on the water. Check us out on www.oldtowncanoe.com or find us on Instagram, YouTube, TikTok and Facebook.

As our Social Media Specialist, you are enhancing consumer engagement with our brands by providing a strong, meaningful online presence for our company by monitoring and actively engaging on owned and external channels and Social Media sites; furthering our mission of opening the world to the amazing awe of the great outdoors.  

Reporting to our Brand Evangelist, we need a marketer who can work collaboratively with our marketing team to effectively increase Social Media followers and consumer engagement.

If you’ve got a talent for understanding the nuances of the different Social Media platforms, if you want to market innovative and award-winning products that are industry leaders, then it's time for you to join the Johnson Outdoors family!

Get in touch with us today! 

What you will be doing:

• You’re the voice of our brands. You’ll be the online presence searching for and responding to online conversations with customers to cultivate social growth and engagement across digital media.
• You engage our consumers- both on Social Media, proactively seeking engagement in emerging channels; and in-person, participating in brand activations and community events across the US.
• You manage the Social Media calendar scheduling and publishing content you curate and create, including graphics and other visual elements that are optimized for specificsocial platforms and intended audiences. You perform monthly campaign ideation and planning that reaches brand targets, and supports strategic initiates that you help to develop.
• You provide reporting and analysis of Social Media trends to stay up-to-date with changes and deliver monthly reports with statistics and analytical results for each platform.
• You collaborate with the internal marketing department and outside agencies to execute digital and social campaigns.
• Some domestic travel required 

What you need to succeed:

• Bachelor’s degree in Marketing, Communications or equivalent
• 2+ years’ experience using social/digital media publishing platforms within a business environment.
• Demonstrated creative skills to deliver compelling content (text, image, video.)
• Familiarity with online marketing channels and strategies. Demonstrated analytical skills to recognize emerging trends in digital technologies with the ability to act proactively.
• Proficiency in Microsoft Office suite. Basic knowledge of SEO, keyword research and Google Analytics a plus.
• Excellent verbal, written, and interpersonal communication skills to effectively  communicate with customers/consumers, internal teams and external vendors. Ability to understand the brand and products and communicate directly with customers on Social Media mediums.
• Team player with the ability to work independently in a fast-paced environment.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.

What you will receive:

• Share in the company’s successwith competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans.
• Find work/life balancewith generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your careerwith performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoying a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.
• Plan for your futurewith our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more. 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)