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SalaryMarketing/Social Media Specialist & Administrative Assistant
Legacy Hotel is a locally owned and operated luxury boutique property designed with both hotel guests and the community in mind. We passionately serve each other and our guests with integrity—building trust while striving for excellence in all we do as we create unforgettable Legacy experiences.
At Legacy, we encourage you to live life to the fullest, and add to your legacy, here. Legacy Hotel offers you a place to have experiences that are truly special.
Looking for a dynamic and passionate Social Media Specialist to join our team at Legacy Hotel. This person will achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap. The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
Responsibilities:
- Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification from Owner/Manager directive.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Promote content over social media, in a way that is consistent with an organization’s brand and social media strategy
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Keep track of data and analyzing the performance of social media campaigns
- Moderate all user-generated content in line with the moderation policy for each community
- Manage editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate and act as an administrative assistant to the Sales and Marketing Team.
Qualifications:
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
