Company

IBM CareersSee more

addressAddressMorrisville, NC
type Form of workFull-Time
CategorySales/marketing

Job description

We are seeking a dynamic and creative Social Media Specialist to join our team. The ideal candidate will be responsible for developing and implementing Social Media strategies to enhance our brand awareness, engage audiences, and drive business growth. The Social Media Specialist will play a key role in managing and growing our Social Media presence across various platforms and driving employee advocacy. 

You will be a key member of our collaborative, high-performing Digital Marketing team, with opportunities to support Growth Marketing initiatives across additional channels like webinars, events, and employment branding. You will be a part of a global team and will collaborate with colleagues from across Asia, Australia, Europe, and North America to support regional goals. You will have opportunities to get involved in localized initiatives. 

If you are passionate about Social Media, have a knack for creativity, and can drive meaningful engagement, we invite you to apply for this exciting opportunity. Join us in shaping and amplifying our brand presence in the digital space! 

What we want you to do: 

  • Create and curate engaging content for our Social Media platforms, including but not limited to LinkedIn, Twitter, Instagram, and YouTube 

  • Develop and execute Social Media campaigns to increase brand awareness, engagement, and lead generation 

  • Copy edit and proofread Social Media copy to ensure accuracy, clarity, and consistency 

  • Drive employee advocacy through strategic initiatives such as expanding platform reach, ensuring seamless site maintenance, curating compelling content, and orchestrating engaging contests  

  • Monitor and respond to comments, messages, and mentions on our Social Media channels promptly and professionally 

  • Analyze Social Media performance metrics and provide regular reports to the marketing team, making recommendations for improvements 

  • Stay up to date with the latest trends and best practices in Social Media marketing and incorporate them into our strategy 

  • Collaborate with the content team to ensure consistency in messaging across all platforms 

  • Assist in the creation of visual content, such as graphics, images, and videos, to complement Social Media posts 

Refer code: 7599233. IBM Careers - The previous day - 2024-01-03 10:32

IBM Careers

Morrisville, NC
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