Social Media Specialist

The Social Media Specialist is responsible for creating and building a presence in the SOCIAL MEDIA space. The goal is to achieve excellent customer engagement with a strategic approach. You will create, write and edit content for all outlets. This is an editorial position, and requires strong writing skills.

A Social Media Specialist should have a solid understanding of how each media channel works and how to optimize content. This position must stay current to new trends.

This is a nationwide company therefore this role will have travel requirements to attend sponsored events and/or to create content, photos and more.

At Dana Safety Supply (DSS) we are a major distributor of Emergency Vehicle Lights, Sirens, Vehicle Equipment, Tactical Duty Gear, and Apparel for Police, Fire, Security and Public Safety Professionals. We have multiple locations in 13 states. DSS is a subsidiary of The Duval Motor Company, a 107-year-old family company that has been in continuous operation, and under the same ownership since 1916.

Dana Safety Supply has phenomenal pay and benefits. Benefits include: 401k, Health and Dental Insurance, Flexible Spending Account, Paternity Leave, Paid Time Off, and much more.

www.danasafetysupply.com

Essential Duties:

• Maintenance of existing company SOCIAL MEDIA structure
• Maintenance of Search Engine location listings
• Educate yourself and stay current regarding company history and our business units
• Build and execute SOCIAL MEDIA strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Educate self and Manage reputation management sites to create response mechanism to concerned customers and build connection with applicable dealership management.
• Assist Human Resources/Company with recruitment, event photography, employee photos and other related actives.
• Other activities as assigned.

Qualifications:

• Proven working experience in SOCIAL MEDIA marketing or as a digital MEDIA SPECIALIST.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills: Social media managers will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking.
• Interpersonal Skills: Even through writing, SOCIAL MEDIA managers are a direct connection between a company and the public. Being friendly and approachable are necessary.
• Technical Skills: Social media managers work almost exclusively through computers. Understanding computers, SEO, internet access and being tech savvy is necessary.

Experience:

Excellent verbal and written communication skills.

2-5 years of hands-on experience in SOCIAL MEDIA management.

Marketing experience preferred.

Positive attitude, dedicated to delivering exceptional service.

All applicants are required to demonstrate the ability to pass all pre-employment testing to include: background checks, motor vehicle check and pre-employment drug test and be able to present a valid driver's license.

EOE/Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Pursuant to the Immigration Reform and Control Act of 1986, all applicants who are offered employment must produce documents establishing their identity and authorization for employment in the United States. These documents must be produced no later than three (3) business days after employment commences. In addition, all new hires will be required to verify their employment authorization under oath by signing Form I-9 upon commencing employment.