Social Media Specialist

Summary

Classic Home is looking for a dynamic Marketing Social Media Specialist who will be responsible for executing Social Media strategies to promote the company's products or services, increase brand awareness, and engage with the target audience. They work closely with the marketing and business teams to create and distribute compelling content across various Social Media platforms and channels.

Responsibilities:

· Developing and implementing Social Media strategies to achieve marketing goals and objectives.

· Creating and curating engaging content for Social Media platforms, such as Facebook, Instagram, Pinterest, LinkedIn, and YouTube.

· Planning and scheduling Social Media posts, ensuring consistent messaging, and branding.

· Monitoring and responding to comments, messages, and mentions on Social Media channels.

· Analyzing Social Media metrics and insights to measure the effectiveness of Social Media campaigns and strategies.

· Staying up to date with Social Media trends, best practices, and emerging platforms.

· Monitoring Social Media conversations and trends related to the company, industry, and competitors.

· Identifying and engaging with influencers, brand advocates, and industry thought leaders.

· Monitoring Social Media channels and online platforms for mentions, reviews, and sentiment related to the company and its products or services.

· Analyzing Social Media data and insights to identify trends, customer preferences, and opportunities for improvement.

· Providing regular reports and insights into management on Social Media performance, trends, and audience sentiment.

· Collaborating with internal teams, such as marketing, brand creative director, design, and product, to ensure consistent messaging and branding across all Social Media channels.

· Coordinating with external agencies, influencers, and partners for Social Media collaborations and campaigns.

· Participating in cross-functional meetings and brainstorming sessions to contribute ideas and insights for marketing strategies and campaigns.

· Monitoring Social Media for compliance with company policies, guidelines, and legal requirements.

· Staying up to date with industry trends, best practices, and emerging Social Media.

· Monitoring competitors' Social Media activities to identify opportunities and stay competitive.

Key Qualifications

· A knowledge of the Home Furnishings industry, including different styles, trends to create engaging content and Social Media posts.

· Proficiency in managing Social Media platforms such as Instagram, Facebook Pinterest, etc., this includes creating and scheduling posts.

· Strong writing, editing skills, and proof reading for grammar and spelling errors.

· Strong communication skills to all cross-functioning teams.

· Organized, efficient and agile – able to meet deadlines with ease while working on multiple projects simultaneously.

· Basic knowledge of graphic design tools; Adobe Photoshop, InDesign etc.

· Intermediate knowledge of Excel and Microsoft Office.

· Able to travel and participate in additional tasks related to tradeshow market.