Social Media Specialist

We are looking for a creative, driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the Social Media marketing roadmap. Social Media Specialists should have a solid understanding of how each Social Media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers. We are a small company with limited resources but significant growth potential, so creativity and "out-of-the-box thinking" are critical. Experience with the actions sports and/or surf marketplaces is a significant plus.

Responsibilities

• Build and execute Social Media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions

Requirements

• Proven capability in Social Media marketing or as a digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Fluency in English
• Course study and/or experience in Communications, Marketing, Business, New Media or Public Relations
• Experience in action sports marketing/Social Media and especially the surfing marketplace is a huge plus

Job Types: Full-time, Part-time, Internship

Pay: $16.00 - $25.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• Flexible schedule

Ability to Relocate:

• Santa Cruz, CA 95062: Relocate before starting work (Required)

Work Location: Hybrid remote in Santa Cruz, CA 95062