Social Media Specialist

The Social Media Specialist is responsible for the creation of content on all Social Media platforms for all lines of business, brands, services, campaigns (organic and paid) and posting content to increase online engagement. Additionally, this individual will be responsible for staying up-to-date on industry news, Social Media trends, company campaigns, and services in order to use that knowledge to influence the content strategy and spark creative direction to deliver the message of every brand, campaign, and service. The Social Media Specialist will possess copywriting skills, the ability to multi-task, and a solid foundation of Social Media growth and strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop relevant content to reach target audience
• Engage with current audience/followers as well as attract new followers on all brand profiles and platforms
• Liaise with other members of the marketing and digital communications to maximize creativity and excellence in performance and delivery
• Assist the marketing team with campaigns, brainstorming, advertising, and creative development
• Build and execute Social Media strategies through competitive research, platform determination, benchmarking, messaging and audience identification and segmentation
• Engage in conversations wherever our brand is mentioned or where there is a comment on our brands platform such as Facebook, Instagram, LinkedIn, etc.
• Build a relationship between our brand and our audience by engaging with brand advocates and potential influencers
• Seek out online collaborating opportunities with local businesses, influencers, companies, and accounts with similar interests
• Conduct online advocacy and open stream for cross-promotions
• Work with physicians to collaborate on promotions and Social Media ad campaigns
• Monitor trends and benchmarks for measuring the impact of Social Media campaigns. Analyze, strategize, design, review and report on effectiveness of campaigns in an effort to maximize results
• Assist in select community marketing events to capture content and raise awareness of Social Media presence

PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.

RadNet is an equal opportunity employer, committed to cultural diversity. RadNet will provide equal consideration for employment to all qualified applicants without regard to their race, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, domestic partner status, or medical condition. RadNet is an E-Verify participant.

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We offer modalityhands-on training, advancement opportunities, inter-company transfer opportunities, and benefits including: medical/dental/vision coverage, paid time off, paid holidays, a pre-tax matching 401k plan, DailyPay (make any day a payday),employee referral bonus, a pre-tax flexible spending plan, education reimbursement, free life insurance, and a host of other perks!