Social Media Manager

Job Title:

Social Media Manager

About the Company:

The Exactly Right podcast network provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. Created by Karen Kilgariff and Georgia Hardstark, hosts of the hit podcast “My Favorite Murder,” the Exactly Right roster of podcasts covers a variety of topics and voices, serving the highly engaged listenership of “My Favorite Murder” and beyond.

Job Description:

Skilled Social Media Manager responsible for creating custom Social Media content for the Exactly Right network and catalog of shows including My Favorite Murder. Ideal candidate will have a background in Social Media, community management and the entertainment industry. This role is embedded in the Marketing, PR and Social Media department to ensure strategic, efficient and innovative approaches to growing the network’s Social Media platforms and generating awareness of its shows and hosts.
Ongoing and daily duties and responsibilities include:

• Strategize, conceptualize and execute high-impact content for My Favorite Murder and Exactly Right Social Media channels focusing on Instagram and TikTok.
• Align with the marketing team and key company shareholders on overall approach.
• Conceptualize, write and collaborate with the in-house graphic designer on assets for Social Media, maintaining a cohesive brand aesthetic.
• Collaborate with our in-house marketing team on the development of the brand and podcast voice online.
• Quickly pivot content strategy as needed in an ever-changing environment.
• Research, launch and grow new Social Media channels and platforms as needed.
• Consult with podcast talent for show-specific content.
• Identify timely Social Media trends and pitch ideas that drive engagement.
• Create, manage and report on paid campaigns on Social Media as needed.
• Build relationships with our reps at Meta, YouTube, TikTok, etc.
• Gather monthly data across social channels for the network, flagging major issues that need to be addressed.
• Share evolving Social Media best practices in a concise manner to Exactly Right podcast hosts.
• Write copy for posts to help promote podcast merchandise, for a My Favorite Murder email newsletter and other copy-related initiatives as needed.
• Act as a community manager, interacting with followers on Exactly Right and My Favorite Murder social platforms, maintaining voice and positive engagement.
• Propose additional production budget for special projects, as needed.

Education & Experience / Certifications:

• Background in management of high-profile social channels, preferably for entertainment properties.
• Bachelor’s degree preferred in film, marketing, journalism, public relations, communications or similar fields.
• Proficiency in necessary software and technologies (Adobe Suite, Canva).
• Understanding of best practices as it pertains to publishing and managing social content to an engaged audience.
• Experience in paid social campaigns.
• Strong internal and external communication skills.
• Proven track record of managing a high volume of creative assets across multiple campaigns.
• Skilled collaborator with ability to move between broad macro goals and tactical implementation.
• Proficiency in project management tools/systems (Google Workspace, etc).

Qualifications:

• Strong portfolio of previous work a must.
• A passion for compelling Social Media content.
• Experience working in a professional setting - preferably in branded content, podcasting and/or entertainment Social Media.
• Understanding of Social Media landscape, specifically Instagram and TikTok.
• Strong interest in understanding how to build and sustain community engagement.
• Experience collaborating with talent and/or influencers.
• Comfortable generating original work and collaborating with talent on the publication of other creative campaigns.
• Proactive, solution-based thinker.
• Skills in copywriting, performance insights and presentations.
• Ability to handle a wide variety of tasks and assignments in a dynamic, fast-paced work environment.
• Can work independently with minimal supervision, while able to follow direction.
• Relentless attention to detail.

Work Environment:

• Standard office and in-studio environment in Burbank.
• Some weekend, holiday and after-hours work may be required aligned to coverage of significant occasions (e.g., live events, award shows, off-hours podcast recordings, etc.).
• A minimum amount of travel may be required.

Salary & Benefits:

• Listed salary range is approximate. Final salary will be determined commensurate with experience.
• Generous medical, dental, vision, life benefits.
• 401k match.
• PTO, sick leave, paid holidays.

Exactly Right Media, Inc. is an equal opportunity employer. This job description is designed to indicate the general nature and level of work performed by employees within thisfication. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job.