Social Media Manager

Social Media Manager

Regular

SA25824

Full-Time 40 Hours Weekly

Non-Exempt

$28.85 - $32.70

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

The incumbent is a dynamic, creative, passionate individual with Social Media management experience, solid writing skills and an eye for design. The ideal candidate will know how to create and implement a Social Media strategy to engage both new and existing followers; will generate posts, stories and reels, often after attending Dodge College events. Under the direction and guidance of the Director of Communications and Publicity, the selected candidate will maintain tracking of happenings for the purpose of creating a visually appealing weekly student newsletter (The Slate). The ideal candidate will be familiar with CMS systems and help make edits on the Dodge College website as needed, and will also have some experience with graphic design to help in the creation of an array of marketing, Social Media, advertising materials and digital content.

Social Media Management

• Create a Social Media strategy to increase the number of followers on Instagram, Facebook, Tik Tok and X
• Perform analytics to monitor engagement numbers and report findings to the director and dean of Dodge College
• Create posts, stories and reels with engaging captions/language
• Attend Dodge College events, reporting on the action
• Monitor and update digital displays
• Seek out Social Media opportunities around Dodge College including student productions, guest speakers etc.
• Engage students to be part of the content

• Create designs and images for Social Media and assist with content for the Dodge College alumni newsletter
• Create designs for digital signage, emails, flyers, banners and advertising with guidance from the director of communications

• In collaboration with the director of communications, collate content and design the look and layout of the weekly SLATE newsletter
• Maintain tracking of story submissions from students, faculty, alumni and others
• Ensure engaging content using internal and external newsworthy stories and events
• Using Campaign Monitor, distribute to the wider community
• Send mass communications to targeted audiences in a timely manner. Communications will include information about Master Classes, Career Center workshops, student events, screenings, as well as staff and faculty requests for advertising e.g. academic courses.

• Maintain and update website pages with guidance from the director of communications
• Collaborate with the university’s Strategic Marketing and Communications team to adhere to brand guidelines

• Minimum three (3) years of experience managing Social Media in a professional setting
• Ability to create Social Media strategies and campaigns for varying audiences
• Current knowledge of the effective utilization of Social Media and best practices
• Exemplary writing and communication skills
• Familiarity with CMS systems
• Familiarity with the entertainment industry
• Ability to exercise initiative and work independently
• Ability to demonstrate sound judgment
• Ability to effectively deal with high work volume
• Ability to use tact and diplomacy and maintain a high level of confidentiality and work collaboratively with others.
• Team player
• Can-do attitude
• Attentive to detail
• Accuracy
• Conscientiousness
• Organized

• Bachelor’s degree preferred
• Experience with design platforms such as Canva, Illustrator, InDesign and Photoshop
• Familiarity with email platforms such as Campaign Monitor

Chapman University is an equal opportunity employer committed to fostering a diverse and inclusive academic global community. The University is dedicated to enhancing diversity and inclusion in all aspects of recruitment and employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
The University is committed to achieving a diverse faculty and staff and encourages members of underrepresented groups to apply. More information on diversity and inclusion at Chapman University can be found at www.chapman.edu/diversity.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.