Social Media Manager

JOB TITLE: Social Media Manager

REPORTS TO: Marketing Manager

LOCATION: Arizona

SUMMARY: The Pressd Extracts and Sprinkle THC Social Media Manager plays an essential role in the marketing, creative, communications and digital departments. We are seeking a Social Media Manager to maintain and grow our company’s social networks. As a Social Media Manager, you will update social networks and curate content to gain new followers. You will also create new social marketing campaigns across all platforms, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence and reply to customer inquiries. A successful Social Media Manager will collaborate with marketing, sales, PR, creative team to align company messages, promotions, and goals.

KEY RESPONSIBILITIES:

▪ Develop and implement Social Media brand strategies, campaigns, and plans to build brand/company awareness while aware of all state laws regarding cannabis advertising and messaging

▪ Oversee day-to-day management of campaigns and ensure brand consistency and style ▪ Create, maintain, and grow new and existing social networks, including Instagram, X, LinkedIn, TikTok, YouTube, and others as we grow

▪ Manage company blog and editorial calendar that aligns with social updates as needed

▪ Monitor Social Media progress using web analytic tools

▪ Incorporate optimization strategies, analyze data, and research the best ways to increase traffic

▪ Review the success of campaigns and develop ways to improve

▪ Plan paid Social Media advertising strategies and budgets where applicable ▪ Secure new media partnerships

▪ Drive engagement with Social Media influencers

▪ Resolve customer issues through Social Media

▪ Track and evaluate competitor activities and give regular analysis

▪ Research new media platforms, trends, and industry opportunities

▪ Write effective, concise copy for multiple platforms, websites, and social networks Job Specification ▪ Excellent verbal and written communication skills

▪ Bachelor’s degree in marketing, PR, or related field preferred

▪ Two years of Social Media management experience

▪ Experience with Hootsuite or Social CRM programs preferred

▪ Knowledge of Canva, Photoshop, Illustrator, and Google Analytics

▪ Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)

▪ Knowledge of Search Engine Optimization (SEO) best practices

▪ Experience with technologies and best practices for web design, web production, and creative design across multiple platforms

▪ Experience identifying and creating campaigns for target audience

▪ Excellent analytical and time-management skills

▪ Proven ability to develop and design brand and marketing materials and communicate recommendations to executives

▪ Results-oriented with a strong sense of urgency and ability to manage numerous projects at one time

▪ Brilliant interpersonal and communication skills

▪ Must be a creative and strategic thinker Special Skills/Qualifications: High level of time management and organization skills, market knowledge, collaborative mindset, ability to negotiate effectively, strategic planning, quality focus, managing operational processes, excellent communicator, self‐starter, works with a sense of urgency. Available to work nights, weekends, and holidays based on market activity.

NOTE: This job description is not intended to be all‐inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Work Location: Remote