Social Media Manager

About 2(X)IST: A men’s lifestyle brand offering the promise of feeling good, and looking even better. 2(X)IST has been an innovator and trailblazer in the industry since entering the scene in 1991. Engineered in New York City, our team of experts never settles for anything less than amazing.

About this position

We’re looking for a Social Media Manager to work out of our headquarters in New York City.

This is a full-time, in-house position. Our ideal candidate is experienced and passionate about our menswear, fashion and innovations and knows how to use Social Media to turn strangers into loyal customers and enthusiastic brand advocates. The right candidate will have experience working in an environment where deadlines and project priorities are subject to change as business needs dictate.

As our Social Media Manager, you’ll become an integral part of the brand marketing team and work with key stakeholders throughout the business to develop and grow our social platforms by creating original content that meets key performance objectives, establishes 2xist as an authority in the underwear space, and drives the sale of our products.

Responsibilities

• Understand our brand identity and maintain a cohesive voice across all platforms
• Align with marketing and business goals to launch campaigns that drive growth, impressions and engagement around new product launches, updates, partnerships and content releases
• Build, create, galvanize and foster audiences across several emerging platforms through innovative marketing tactics.
• Bring the 2xist brand to life through original, well-researched, and tailored content for emerging Social Media platforms
• Develop a robust influencer strategy that engages a wide network for marketing amplification.
• Execute seasonal gifting and seeding strategies
• Consistently research and report against Social Media trends
• Leverage and exercise data to support active and future marketing campaigns
• Create compelling and perfectly-timed photo, video and audio assets that educate consumers about our mission and products
• Support brand content team on the organic media calendar to plan campaigns and drive brand activity accordingly
• Assist with the development, delivery, roll-out and reporting of marketing initiatives that drive engagement and acquisition through organic media.
• Work cross functionally with our creative and digital marketing teams to drive the brand
• Liaise with our creative teams to execute clear and concise marketing briefs
• Proofread and edit copy for clarity, voice, tone, specificity, and believability
• Efficiently work within tight deadlines to write concise, well-polished content with powerful calls-to-action
• Expand knowledge of Social Media, emerging photo, video and audio platforms, marketing trends and best practices
• Other duties as assigned including content creation & production, presentations, proofing and creative thinking

Qualifications

To succeed in this position, you’ll need:

• 5 years experience with Social Media marketing, content creation and copywriting
• Strong familiarity with new and emerging platforms (Instagram, Facebook, Twitter, YouTube, TikTok, Snapchat, Twitch, emerging media etc.)
• A bachelor’s degree in Marketing, Communications, Journalism, or related field
• A genuine interest in content creation, influencers and creators, Social Media and marketing
• A passion for creative thinking and thought provoking content
• To be comfortable with and receptive to constructive criticism; able to address feedback quickly and accurately
• To be tech-savvy and comfortable with CMS, digital platforms and related project management tools (including but not limited to G Suite, Sprout Social, Facebook (etc….)
• Familiarity with Google Analytics
• Familiar with CMS such Later.com, Sprout & Monday.com, Shopify amongst others.
• To be well-organized, accountable, and self-motivated
• The ability to work both on your own and collaboratively

2xist is an Equal Opportunity Employer