Social Media And Website Manager

At SOM, we are a collective committed to shaping a better future for our clients, communities and planet. We aspire to create the most sustainable, impactful work through creative, interdisciplinary teams with all the resources and diversity of a global firm. We value those who are passionate about excellence, innovation, integrity, inclusivity, and collaboration. Together we can achieve great things.
Success at SOM Means

• Ideas: We believe in a meritocracy of ideas. We look to everyone to actively contribute to the discourse in the firm.
• Knowledge: We believe that expertise is the result of lifelong learning. We are not expected to know everything, but rather to passionately pursue answers, develop new skills and deepen our knowledge.
• Product: We strive for excellence in the concept, quality, and delivery of our work.
• Individual: We value individuals who bring the highest standards of professionalism and personal integrity in the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the firm.
• Team: We value the power of interdisciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.
• Firm: We have a history of making transformative contributions to the profession and our communities. We are constantly innovating and attempting to bring new approaches, solutions and processes to our work.

Position Responsibilities
Social Media:

• Develops a firm-wide organic Social Media strategy, audience growth plan, content calendar, and measurement/KPI framework with a focus on Instagram, X (Twitter), Linkedin, Medium and potentially TikTok.
• Manages day-to-day activity across these platforms, from concept to execution.
• Determines and implements optimal Social Media tech stack, taking into account the need for social listening/insight generation, cross-platform publishing, comment tracking, and measurement needs.
• Identifies, evaluates, briefs, and manages individual creative, brand, publisher, and media partners for specific social content initiatives.
• Uses first, second, and third-party data to surface and prioritize social content needs and grow our audience.
• Acts as a steward of SOM's brand and provides a more thoughtful approach to Social Media.
• Creates an SOM Engagement plan to leverage your ~1400 colleagues as SOM Social Media ''ambassadors'.
• Assists with other projects and responsibilities as may be required for the position.

Website:

• Provides day-to-day management of our English and Chinese websites, working as needed with external vendors and a number of internal stakeholders on a daily basis.
• Publishes new daily website content, ensuring content is fresh, dynamic, accurate and free of grammatical errors.
• Leverages SEO best practices.
• Tracks website engagement and provides monthly metrics reports to inform and improve our content strategy over time.
• Trains new Communications team staff on digital content workflows, best practices, and firm's editorial style standards.
• Maintains overall health of website CMS and its plugins. Keeps CMS up-to-date and free of any bugs. Fixes bugs as they arise.

Leadership Responsibilities

• Inspires and leads others by example, participates in staff mentoring and training, clearly defines team member expectations and responsibilities, empowers others, and delegates where appropriate based on team members' recognized abilities and potential.
• Directly supervises staff and is committed to direct reports' professional development.
• Develops and engages in talent strategy to find specialists, leaders, and future professionals for the firm through resume review and interviews.
• In collaboration with team members, develops a clear and consistent work plan to achieve the project budget, deliverables, and schedule.
• Actively engages in internal and external professional development opportunities.
• Contributes to the implementation of sustainable strategies in all project assignments and the associated development of staff knowledge.
• Contributes to the development of standards, policies, and procedures.
• Protects SOM from financial and legal risk.

Minimum Qualifications

• 5+ years of demonstrated experience with the development and design of websites or equivalent knowledge, skills and abilities. Deep understanding of Wordpress is a must.
• Excellent design/photography skills including photo and video editing is a must.
• A true "whole-brained" thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand.
• Comfortable oscillating between big-picture strategy and in-the-weeds execution.
• A clear, responsive communicator, verbally and in writing.
• Incredibly organized and a masterful manager of one's own and others' time.
• Curious about new channels and tactics and how to apply them (or not) to our own Social Media strategy.
• Driven by data and intuition with the ability to effectively prioritize work demands to ensure deadlines are met.
• Passionate about design, architecture, the built environment in general - and constantly curious about new market trends, research findings, and stories and how they might translate into compelling web content.
• Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
• Excited about proactively coming up with and implementing ideas (big and small) that will help grow our brand and audience.
• Attentive to detail with high standards of quality while maintaining an (authentically) friendly, positive attitude.
• Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend.
• Comprehension of the Mandarin language is a huge plus, but not required.

Are you ready to join a team of creative professionals working on transformational projects around the world? Take advantage of this exciting opportunity to build a better future with SOM.
Our Benefits:
Health and Wellness: Medical, dental, vision, disability, and life & accident insurance
Savings: 401K matching, pre-tax spending accounts, and employee discount programs
Work/Life Balance: Hybrid/Flexible schedules, paid family leave, paid vacation, backup child and elder care, and an employee assistance program
Professional Development: Reimbursement for professional licenses, associated renewals, and exam fees as well as specialized in-house career development
Compensation for this role is based upon experience, qualifications, location, and education and typically ranges from $90,000 to $120,000.
Our Culture:
Our creative, interdisciplinary teams work like small, dynamic studios, with all the resources and diversity of a global firm. Here, you'll collaborate with industry experts on some of the most exciting and transformative architecture, engineering, and planning projects in the world.
We believe an inclusive environment improves our teams, our firm, and our communities and are passionate about Diversity, Equity, and Inclusion. Our DEI Action Plan was created to bring meaningful change to our profession, starting with our own culture and practices.
We are proud to be an equal opportunity and affirmative action employer. Visit this page to learn more about SOM's employment policy as well as additional information such as a privacy notice for California residents and how to apply offline.
For more about SOM: www.som.com