Manager, Paid Media (Google)

YOUR ROLE

You will work with senior team members to contribute to the continued growth of Paid Media campaigns for multiple brands within Launch Potato's portfolio of companies. You will continue to build upon your subject matter expertise and knowledge within the Google platform to build campaigns, provide thoughtful recommendations, and deliver a strong return on ad spend through creative iteration and ideation, testing new strategies, and ongoing optimizations. 

You will also report on business KPIs, oversee the testing structure, and perform research to develop new vertical themes based on marketplace insights and competitive analyses. The overall purpose of this position is to ensure that the Paid Media team can seamlessly move forward by increasing the market share of existing verticals and expand into new verticals as the business continues to grow.

SUCCESS LOOKS LIKE

You will be responsible for meeting critical business goals for Launch Potato's FinanceBuzz brand while supporting the Paid Media team with asset sourcing and creation, campaign management, and testing.

• Own the daily pacing/reporting process for Google Ads across channels (Search, Display, Discovery, YouTube, Performance Max) for the assigned verticals, ensuring campaigns are pacing to meet daily/monthly/quarterly projections
• Source assets (ad copy & creative materials) for Google campaigns, maintaining an organized asset library to be used across channels
• With oversight from senior team members, strategically and tactically plan, launch, and optimize new campaigns across verticals on Google
• Performing routine health checks and in-flight optimizations to drive higher CTR, resulting in lower CPAs, and a higher return on ad spend
• Collaborate with broader internal teams (business leads, yield, account management, sales) to provide performance and optimization updates, identifying head/tail winds that could impact delivery and pacing
• Own an ongoing test log to document tests, wins, and losses over time, sharing results with the Google team and larger Paid Media team
• Utilize competitive research tools (Ahrefs, adbeat, SimilarWeb, SpyFu, etc.) to understand each verticals' landscape and identify areas of improvement (copy) / opportunity (targeting)
• Over time, expand Google expertise to fully own campaigns and platforms from end-to-end (campaign creation, asset building, launch, optimization, etc.)
• Growing your Google ad buying skillset and staying up to date with platform best practices

WHAT YOU NEED TO SUCCEED

• Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
• A successful track record of launching and managing Google Search, Display, Discovery/Demand Gen, YouTube, and PMax campaigns
• 3-4 years of hands-on experience planning, managing, and optimizing Google Search campaigns
• Experience writing copy for Search ads (designing images for Display a plus)
• Ability to differentiate between various Google ad channels in terms of their unique workflow, audience, optimization, and successful creative/messaging
• Analytical skills: a natural inclination to "follow the data" and making decisions and recommendations based on data
• Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
• Ability to work US Eastern Time Zone 9am-6pm; working hours may differ
• Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity and Hustle

BONUS POINTS FOR

• Experience buying on additional platforms including Bing or proficiency in other Paid Media channels within Google Ads (Display, Discovery, YouTube, Performance Max)
• Experience writing ad copy (headlines, descriptions) and designing and creating image assets in Canva
• Experience with reporting/analytics software such as Looker, Tableau, etc. 
• A general interest and knowledge of personal finance, investing, credit cards, and/or internet security