Senior Vice President Of Marketing

LetsGetChecked is a global healthcare solutions company that provides the tools to manage health from home through health testing, virtual care, genetic sequencing, and medication delivery for a wide range of health and wellness conditions. LetsGetChecked's end-to-end model includes manufacturing, logistics, lab analysis, physician support, and prescription fulfillment. Founded in 2015 and co-headquartered in Dublin and New York, LetsGetChecked empowers people to take control of their health and live longer, happier lives.
SVP Marketing
LetsGetChecked is actively seeking a dynamic Senior Vice President (SVP) of Marketing to join our innovative and rapidly growing health technology company. This leadership role will play a pivotal part in shaping and executing our marketing strategy across the US healthcare space and international markets, emphasizing both brand development and performance-based acquisition channels.
Responsibilities:
Team Leadership and Management:

• Lead, define, hire, and retain a high-performing marketing function, including corporate, enterprise, and performance marketing teams.
• Foster a collaborative and results-driven culture within the marketing organization.

Strategic Marketing Objectives:

• Design comprehensive marketing objectives for acquisition and retention, encompassing brand development, performance channels, and CRM strategies to drive efficient revenue growth.
• Cascade marketing objectives into key performance indicators (KPIs) for teams and individuals, managing reporting and performance with a data-driven approach.

Brand Management:

• Own the brand voice, define and enforce brand and style guidelines, and set creative strategy.
• Ensure clear and powerful messages about our products, brand, and value proposition tailored for different B2C and B2B segments.

B2B Sales Support and Collaboration:

• Collaborate with the B2B sales team, providing marketing collateral and engaging in co-marketing efforts with partners to drive sales and brand awareness.
• Coordinate marketing programs for B2B demand creation and lead generation, handing off leads to sales teams for B2B.

Product Integration and Content Strategy:

• Work closely with the product team to reflect brand values in all digital assets, including the website and app.
• Define and execute content marketing strategy, collaborating with the product team to deploy it across digital assets.

Retention and Reactivation Strategies:

• Develop and execute retention and reactivation strategies in collaboration with the client success team to improve cross-selling, up-selling, and drive customer lifetime value.

Media Planning and Budget Management:

• Define the media mix and plan, tightly managing a substantial offline and online media budget to achieve ambitious B2B and D2C growth targets.
• Optimize media spend to deliver efficient cost-per-acquisition (CPA) while maximizing results.

Adtech and Martech Implementation:

• Define and implement the adtech and marketing tech stack, selecting tools and automation to drive efficiencies in marketing operations.

Market Research and Product Refinement:

• Utilize market and competitive research to segment and define target markets.
• Refine and improve the product value proposition based on market insights.

Qualifications:

• Previous SVP or VP of Marketing experience with a minimum of 10 years of Marketing experience, encompassing both brand and performance marketing, with a strong focus on digital and healthcare for both B2B and D2C.
• Proven experience leading growth and brand strategies within the US healthcare space.
• Ability to thrive in a fast-paced and ambiguous environment, collaborating across functions and adapting to a rapidly growing organization.
• Management and leadership experience, including managing large diverse teams across cultures and locations and influencing stakeholders.
• Healthcare and tech marketing experience is required.
• Experience working with or for creative and media buying agencies is a positive.
• Strong communication and interpersonal skills.
• Proven track record of effectively communicating complex marketing strategies and business outcomes to executive boards.

Benefits:
Alongside base salary we offer a range of benefits including:

• Health insurance and an Employee Assistance Program
• 401k
• Annual Compensation Reviews
• After 90 days you will be eligible to avail of Flexible PTO where you are not restricted to a specific number of PTO days/annual leave
• Free monthly LetsGetChecked tests as we are not only focused on the well-being of our patients but also the well-being of our teams
• A referral bonus program to reward you for helping us hire the best talent
• Internal Opportunities and Careers Clinics to help you progress your career within the company.
• Maternity, Paternity, Parental and Wedding leave.

Base Salary Range
Salary Range
$220,000 - $230,000 USD
Why LetsGetChecked?
Together we have a common goal to help people live longer, happier lives.
We want our employees to be healthy, travel often, and have the financial resources and support they need to live a fulfilling life, both inside and outside of work. We encourage our employees to build their careers at LetsGetChecked. We run regular career training clinics, interview assistance, and encourage employees to apply for internal opportunities. We support Learning & Development through our partner Udemy.
Diversity, Equity & Inclusion:
As we continue to grow, LetsGetChecked is fully committed to creating an inclusive environment where diverse backgrounds, perspectives and experiences are valued, where each and every one of our people feels that they belong and are empowered to do the best work of their career.
To learn more about LetsGetChecked and our mission to help people live longer, healthier lives please visit https://www.letsgetchecked.com/careers/