Senior Marketing Manager, Nurture Programs

pbr /strongResponsibilities:/strong/ppWorkday is seeking a Senior Marketing Manager to lead Nurture Programs across multiple industries and personas. The successful candidate will work across the buyer#39;s journey to create email centric strategies that drive market awareness and brand love, and ultimately drive qualified leads through the pipeline. You will partner closely with campaign and omni-channel teams to understand top performing content and channels, as well as the marketing automation team to execute on a shared email nurture vision.nbsp;/pulliWork with persona and industry campaign leaders to understand overall campaign themes, priorities, and content across the buyer#39;s journey/liliOptimize email and omnichannel nurture strategies, while managing timely creation, execution, and prioritization of programs/liliPartner closely with marketing automation and campaign teams to align and execute on email Nurture Programs including resourcing, timelines and roadmaps/liliPartner with corporate sales development and sales operations to manage integration and alignment between marketing Nurture Programs and outbound email channels leveraged by sales (Outreach)/liliCreate email nurtures that span the buyer#39;s journey including buying center and industry campaign nurtures, event nurtures, and more/liliBe a data advisor for campaigns you are supporting -- analyze data and report on email performance/liliImprove email performance through content testing and asset optimization/liliProject manage multi-buyer strategic framework initiative -- aligning stakeholders from campaigns, marketing automation and omni-channel teams to outline requirements and testing framework/li/ulpbr /strongQualifications:/strong/pulli6-10 years experience in email marketing, integrated marketing, or campaigns/liliProven ability to execute email marketing programs on both a strategic and tactical level/liliStrong understanding of how to leverage and optimize marketing content for conversion across the buyer#39;s journey/liliA cross-functional collaborator who thrives on working with a variety of teams and stakeholdersnbsp;/li/ulpThis is the pay range that Magnit reasonably expects to pay for this position: $77.59nbsp;/hour-$103.45/hour/ppBenefits: Medical, Dental, Vision, 401Knbsp;/p