Senior Marketing Manager - Marine Division

Senior Marketing Manager
Storable's Marine Division ( Molo and Stellar ) is looking to add aSenior Marketing Manager to our team.
As a Senior Marketing Manager at Storable within our growth division, you will be responsible for developing and executing marketing strategies that drive the growth of our products. You will work closely with cross-functional teams, including product management and sales, to create and implement go-to-market plans, drive customer engagement, and ensure our products meet market demands. Additionally, you will take the lead role in managing vendor relationships that bolster our marketing initiatives, all while fostering the growth of our capabilities alongside the business-with the potential to lead a team in the future.
Recently acquired by Storable, Molo and Stellar are Marina Management Software (MMS) solutions that help marine businesses gain efficiency and offer new levels of customer service. Molo tracks customers, vessels, slip availability, reservations, services, and sales. Stellar helps boat rental and club operators increase revenue by offering an online booking system that helps operators capture more bookings, reduce inbound call volume, and mitigate boat damage.
Responsibilities

• Strategic Marketing Planning: Collaborate with cross-functional teams to develop and execute comprehensive marketing strategies aligned with the growth division's objectives.
• Go-to-Market Strategy: Lead the development and execution of go-to-market plans for new products, features, and initiatives, ensuring a cohesive and impactful launch.
• Product Positioning and Messaging: Craft compelling product messaging, value propositions, and positioning strategies that resonate with target audiences and differentiate our offerings in the market.
• Competitive Landscape: Continuously monitor and analyze the competitive landscape, identify market trends, and benchmark our products against competitors to maintain a competitive edge.
• Vendor Management: Identify and manage relationships with external vendors, agencies, and partners involved in marketing campaigns, ensuring deliverables meet quality standards and deadlines.
• Content Creation: Oversee the creation of marketing collateral, sales enablement materials, website content, and other assets to support marketing campaigns, effectively leveraging third-party efforts.
• Trade Show Management: Collaborate with the enterprise's Event Marketing team and third parties regarding our presence at trade shows, including booth design, collateral, attendance, trade show marketing, and sponsorships.
• Market Research and Insights: Conduct market research, analyze industry trends, and gather customer insights to inform marketing strategies and product development decisions.
• Performance Analysis: Define and monitor key metrics to track campaign performance, analyze results, and optimize marketing initiatives for maximum impact and ROI.
• Expansion Opportunities: Effectively identify opportunities for an expanded team and capabilities, based on the needs of the future state of the business.

What you need to bring to the table:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in marketing with 3+ years in product marketing, preferably in a technology or B2B environment, with an understanding of lead generation strategies and tactics.
• Demonstrated success in developing and executing marketing strategies, product positioning, and launching products or features to market.
• Proficiency in using analytics tools to measure and analyze marketing performance, derive insights, and make data-driven decisions.
• Experience managing Digital Advertising (including Google Ads and Facebook Ads) and Search Engine Optimization initiatives.
• Proven ability to work independently, take initiative, and drive results in a fast-paced environment.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, Zoho).
• Strong problem-solving skills and a results-oriented mindset.
• Strong strategic thinking, problem-solving abilities, and the capacity to translate business objectives into actionable marketing plans.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively across diverse teams and stakeholders.

Bonus Points

• Master's degree in Marketing, Business Administration, or a related field.
• Additional certifications in Marketing Analytics, Digital Marketing, or related areas.
• Experience in the technology sector or similar industries with a complex sales cycle, particularly SaaS products
• Experience leading cross-functional teams or projects, demonstrating strong leadership qualities.

Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.
We're happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We're committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.
By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role.
Position pay range
$105,000 - $135,000 USD
All applicants must be currently authorized to work in the United States on a full-time basis.
Location: REMOTE

• Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, DE, FL, GA, ID, IL, IN, KS, LA, MD, MI, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

About Us:
At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That's why we've built the industry's first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution.
We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.
Benefits and Perks:

• Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus a HRA to help offset your deductible.
• Engage remotely! Since 2020, we've transitioned to a fully remote environment but that doesn't mean we're not connected. We continue to run regular contests, trivia games, and virtual happy hours!
• Instant-access and flexible vacation. We trust you, so we have a 'take what you need' vacation policy. No waiting to use it or need for accruals.
• Do More, Be More - company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
• Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
• We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
• Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
• Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
• 'Paw'ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
• Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
• Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
• Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals.
• We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors.
• Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you're making.
• Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply.

Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you're excited about this role but your professional background doesn't perfectly align with the qualifications above, we encourage you to apply. Even if this role isn't the right match, we would love to have your resume on file for future opportunities!
Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.