Address
Form of workSenior Marketing Manager, Global Projects
Work Mode: Hybrid
Location: Hybrid at Kohler, WI
Opportunity
Under the direct supervision of Senior Director of Global Project & Specification and Sales Ops, this role takes a hands-on approach to developing and executing integrated marketing strategies that drive engagement, advocacy and project specifications revenue amongst the top B2B Global Projects & Sales (GPS) customers; Architects, Designers, & Developers (A&D+D). This position owns the channel experience & engagement from end to end, from digital to offline with a digital first approach to engage the current global A&D+D and expanding new customers' base.
This center of expertise will provide all assets, drive & maintain Studiokohler.com, with close collaboration working with digital marketing, digital product, Campaign, Global Events and Partnership team/associates to provide a cohesive.
Specific Responsibilities
- Develop Global B2B Integrated Marketing Strategy and value proposition for GPS customers. Owns all activities in the specification journey and develops ROI models that speak to measurable business results tied to GPS B2B Marketing Strategy; ability to adapt and pivot as needed based on data-driven learnings.
- Proficient on digital first approach and Account Based Marketing, to target our key A&D+D customers throughout the B2B marketing funnel:
- Demand and lead generation.
- Lead nurturing and management Lifecycle marketing.
- Drive B2B content marketing strategy as an inbound marketing tactic that brings GPS customers to Kohler's owned channels to generate demand and leads.
- Achieve B2B GPS sales and marketing alignment on leads targeting, product priorities, projects/geographical focuses, and seamless internal process on lead handoffs and outreach.
- Collaborate cross-functionally with other marketing functional teams, digital marketing, digital products & experience, events & showrooms, global campaigns, and in-house creative teams internally.
- Co-work with regional product/global product innovation team to ensure right product representation for Studiokohler.com
- Partner with Global or Regional events and partnership team for GPS' tradeshow execution (Milan, Art Basel), advertising consistency to trade publications, and be the expert in route to market activities for GPS customers.
- Partner with regional trade marketing teams to drive regional adoption of GPS marketing activities.
- Provide competitors analysis on route to market for global A&D+D.
Skills/Requirements
- Bachelor's degree in marketing or communications preferred.
- 7+ years of experience working in an integrated marketing role at a B2B business or an agency with B2B and digital first focus. Any global experience will be a benefit.
- Experience in working with Designers and Architects or other professional creative communities.
- Passion for how integrated storytelling builds brand buzz, love, and loyalty.
- Direct experience working cross-collaboratively with multiple departments to bring GTM marketing strategy from idea to execution.
- Adept in strategic thinking & analytics with a passion for innovation and creative problem solving.
- Experience with Salesforce Marketing Cloud, CRM, lead generation, or loyalty a plus, especially if within luxury brands.
- Understanding on data analytics, with the ability to use data to drive decision-making and optimize marketing performance.
- Any experience with B2B events is a plus Requires travel up to 25%.
We will consider applicants requiring sponsorship for this opportunity.
The salary range for this position is $119,450 - $152,650. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen. So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.
On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com.
It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .
