Senior Marketing Manager (Abm)

The Opportunity
Brightflag is looking for a passionate data-driven Senior Marketing Manager with ABM experience to develop and execute marketing campaigns. This is an opportunity to join a high-growth Saas organisation to put an ABM program in place. You will straddle the line of brand and demand and your work will have a direct impact on the achievement of business goals. To be successful, you will be highly motivated and capable of getting into the weeds, while seeing and executing against strategic business objectives.
What You Will Be Doing

• Develop and implement comprehensive account based marketing strategies aligned with overall business objectives
• Identify and prioritize target accounts, collaborating closely with SDRs and Sales to drive successful campaigns
• Utilize analytics tools to measure and analyze the effectiveness of campaigns, program, and channels
• Work in Marketing Automation, CRM, and other tools to build and execute campaigns
• Monitor and report on KPIs to demonstrate measurable impact and predict lagging indicators

Skills & Experience
To be successful in the role, you need:

• Proven success in developing and executing omni-channel digital strategies for targeted marketing campaigns across a multitude of channels including paid social, ppc, and email
• Ability to build strong relationships with subject matter experts within the organization and external vendors to align on go-to-market approaches
• 5+ years' experience in digital marketing programs, campaign development or related experience in enterprise software at B2B SaaS companies
• Knowledge on Account-based Marketing best practices and experience developing ABM programs
• Experience with digital advertising platforms including, LinkedIn Campaign Manager, Google Ads (DV360), and Google Analytics
• Experience with marketing automation (Hubspot is preferred) and customer relationship management (Salesforce.com) tools to manage campaign execution and reporting
• Strong skills using Google Analytics to review data analytics and generate reports with insights
• Ability to manage multiple projects
• Highly proactive with the ability to ideate and and propose solutions to meet business needs

Life @ Brightflag
We're growing fast and so is the experience we can offer you:

• A huge opportunity to make a real impact, to shape what we do and where we are going.
• The exposure and challenge you need to learn, grow and progress your career in a rapidly growing scale-up.
• Complex technical and business problems to solve and the trust and autonomy you need to go and solve them.
• A sound, helpful team, in a friendly, values-driven and inclusive environment.
• Share options.
• 20 days PTO + 4 company 'Reset' days throughout the year.
• Base salary range: USD $130k-$150k
• Comprehensive health insurance, life insurance and long term illness/income protection.
• Learning subsidy of $2,200 to spend as you wish, plus study and examination leave where applicable.
• Our 'bookworm' program also enables you to order a book a month.. on us!
• Wellbeing program & stipend.
• Home office set-up supports.

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
Location & Eligibility
We are looking for a candidate who is happy to work a hybrid schedule in the New York office and from home.
Your time is valuable. To help with your application, we advise that regrettably we cannot offer work permit sponsorship/ self sponsorship for this role.
About Brightflag
Hello, We're Brightflag - one of the fastest-growing tech startups in the legal world - we're on a mission to transform legal operations. Our patented AI-powered software combined with a best-in-class Customer Success team empowers corporate legal teams to do better, no matter the starting point. Our SaaS platform was the first to apply artificial intelligence and machine learning to legal operations management and has invested more than 100,000+ hours in its development. Using Brightflag, corporate legal teams achieve visibility into their operations, streamline internal workflows, and engage with outside counsel more efficiently. You can learn more about Brightflag Here .