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Senior Manager, eRetail Media
New York, NY
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New York, NY
Digital
Full - Time
13-May-2024
Job Title: Senior Manager, eRetail Media
Division: Professional Products Divison
Location: NY, 10 Hudson Yards
Reports To:
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal , our mission is to support hairdressers and develop the hair industry sustainably, while leading the digital transformation of our industry with a customer-centric approach. Our brand portfolio includes L’Oréal Professionnel, Redken, Matrix, Biolage Pureology and Mizani.
What You Will Do: The Sr. Manager E-retail owns all aspects of partnership with key retailers (examples Ulta, Sephora) to strategize and execute digital media activations meeting business and campaign objective(s). Specifically, this person is responsible for working with internal and external counterparts to optimize PPD brand investments. The Sr. Manager is responsible for up to eight brands across at least two retailers.
Job Duties and Accountabilities
Plan and recommend media investments by brand by retailer and gain key stakeholder alignment.
Brief campaigns based on the business objective, media best practices, and historical learnings.
Ensure flawless execution to meet omni-sales target every month, improve product rank, and acquire new consumers to the brand.
Manage the process ideation to execution, working with counterparts and cross-functional teams to maximize performance.
Partner with each retailer to ensure timely campaign optimizations based on real-time performance.
Deep dive into campaign omni-channel performance to determine insights and make recommendations for the future.
Present campaign recaps and findings monthly to brand leadership.
Act as internal expert for retailer.com activations and cascade the information in a clear and concise manner. Advise brands on creative, content and media optimizations opportunities.
Create and update playbooks by retailer
Potential to execute new beta opportunities, work collaboratively with counterparts. Participate in cross-divisional sharing sessions.
Understand beauty market and monitor digital trends
Key Competencies
Attention to detail: ensures highest quality of work with attention to detail in creation, optimization and analysis of campaigns
Team work/collaboration: team player mentality that works collaboratively with counterparts, across the division, and externally
Innovates and shows agility: has a strong sense of urgency while bringing creative ideas to the table
Data driven: strong understanding of retail and media KPI’s; advanced excel capabilities
Entrepreneurial spirit: demonstrates ownership of goals and responsibilities
What We Are Looking For:
Required Qualifications:
BS/BA degree required
Agency experience or similar role experience
Strong expertise in display and some experience in search
3+ years in a media role responsible for setting up and managing media campaigns
Ability to be client/retailer facing
Experience in Ecommerce performance media a plus
Strong understanding of the Digital Media and Beauty Industry
Experience analyzing performance data and summarizing / communicating findings via reports and presentations
Ability to work in a fast-paced, deadline-driven environment
Proactive and results oriented thinker who would flourish in an entrepreneurial environment where new ideas are championed
Must demonstrate strong analytical, critical thinking, and problem-solving skills
Must demonstrate solid experience in pulling, mining, and synthesizing data into stories
Must be skilled at executing within tight timeframes with attention to detail and accuracy
Highly organized with proven multi-tasking ability
What’s In It For You:
Salary Range : $119,900.00-$170,800
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national
