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SalaryAt Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 50,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
The Integrated Marketing team at Freshworks is looking for a seasoned B2B Campaigns leader to drive the conceptualization and planning of our global integrated campaigns which is a critical and significant driver of revenue for the business.
This role is the center of a cross-functional stakeholder group and will be responsible for creating and delivering campaigns across our market segments, regions, and target audiences. The ideal candidate is a proven orchestrator who will meet global pipeline targets with targeted, persona-focused campaigns that deliver the right message to the right buyer at the right time and on the right channel.
The individual is responsible for overseeing and coordinating campaign planning, execution, and optimization processes for new business across SMB & Mid-market. As the integrated marketing campaign leader, you will be developing solid working relationships across key stakeholders in Marketing including Product Marketing, Brand Marketing & Field Marketing.
The ideal candidate will have proven experience building and scaling B2B SaaS integrated marketing campaigns, making data-driven decisions, and owning pipeline contributions. They also ensure they establish a structured feedback loop with sales and SDR to ensure campaigns land successfully both internally and externally.
10+ years of campaign development experience within B2B SaaS in a dynamic and fast-paced matrix environment.
Proven success in campaign strategy, framework, development, and execution for global, multichannel demand generation campaigns
Proven people manager/leader; inspire, lead and coach a team of marketing professionals to drive the integrated marketing plans
Demonstrated experience in working with Content marketing to guide and influence content development
Work with the team of Campaign managers on refining strategic marketing plan in support of Business Unit goals; including content strategy, campaign planning and execution
Fluency in demand generation metrics and approaches to test and optimize them
Ability to synthesize business objectives, create a well-aligned Integrated Campaign strategy and execution plans with clearly defined metrics and KPIs
Strong presentation, problem-solving, and budget management skills
Deep domain expertise across demand generation disciplines, including content marketing, digital marketing, marketing technology, and analytics/reporting
Reports to Senior Director, Global Integrated Marketing
The annual OTE range for this position is $160,000 - $200,000. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESSP, Flexible paid time off (PTO), flexible spending, commuter benefits, work from home, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
