Senior Website Manager

Overview
Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands (American Home Shield, HSA, Landmark and OneGuard) and an expanding portfolio of home services. Frontdoor serves more than two million customers across the U.S. through a network of 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances. With more than 45 years of experience, the company responds to over four million service requests annually (or one request every eight seconds). For more details, visit frontdoorhome.com.
Responsibilities
Summary : (Fully Remote/Virtual Role) The Senior Website Manager plays a pivotal role in shaping our online presence, driving traffic, and optimizing conversions through effective web management strategies and cross-functional coordination.
Responsibilities:
Manage and update site content on Frontdoor websites to align with marketing strategy and promotions.
Ability to align web initiatives with broader business goals and priorities.
Collaborate with cross-functional teams to optimize self-service capabilities, conduct CMS training, and enhance overall website processes.
Partner on testing initiatives with the Testing and Optimization team to improve UX and boost conversion rates.
Monitor and report on customer journey and site experience, providing recommendations for improvements.
Research competitors and stay abreast of industry trends, including Google best practices and major search engine algorithm updates.
Work closely with the Brand, Content and Legal teams to ensure web pages/assets adhere to brand guidelines and Frontdoor standards.
Collaborate with engineering, IT, and third-party vendors to implement website improvements, troubleshoot security incidents, and ensure optimal site performance.
Support media tracking requirements.
Utilize analytics tools to monitor website performance, track KPIs, and provide regular reports to stakeholders.
Collaborate on technical aspects of SEO, such as optimizing website structure, improving site speed, and ensuring proper implementation of redirects to enhance performance.
May assume other duties as applied.
Qualifications
Minimum Education, Licensure and Professional Certification requirements: High school diploma or equivalent required
Minimum Experience required (number of years necessary to perform role) : 7+ years of experience required in website management, digital marketing, operations, or a related field.
Required Skills:
Strategic thinking and creative problem-solving
Strong leadership and effective communication
Ability to communicate technical concepts to non-technical stakeholders
An understanding of best practices in all aspects of website management, including UX/UI, digital content development, conversion optimization, and A/B testing
Familiarity with digital marketing tools and content management systems such as Optimizely DXP
Solid understanding of information security (infosec) and best practices
Project management skills with the ability to handle multiple projects concurrently
Preferred Skills:
Proficiency in web development languages (HTML, CSS, and JavaScript)
Other/State Specific
This role pays between $105,900 to 152,500 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.
At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.
Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.
Learn more about benefits (https://frontdoor.jobs/benefits/) at Frontdoor.
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Job Locations US-CA-Sacramento
ID 2024-3431
Category Marketing
Type Full Time