Director Of Revenue Marketing

The Director of Revenue Marketing is an innovative and energetic leader, with a knack for empowering high performing teams and an ability to get things done. Reporting to the Vice President, Revenue Marketing, this role is accountable for creating and executing a scalable marketing strategy to achieve new business pipeline and revenue targets. The Director of Revenue Marketing plays an integral role in driving revenue growth for the company across all channels and geos. This is a highly visible global role in the organization, responsible for the development and implementation of effective demand generation programs with an emphasis on lead generation, net new pipeline creation and nurturing prospects/customers along the buyer’s journey.

As a key member of the Revenue Marketing team, this team is accountable for KPIs and quotas that align to sales revenue goals and encompass all sources of pipeline generation. Top areas of focus are tracking the impact of marketing programs on pipeline values, average deal size and close rates globally and by segment.

Duties included, but are not limited to, the following:

• Partner with sales on customer acquisition strategy and operational marketing to deliver on net new accounts and pipeline and revenue targets.
• Forecast, measure, analyze and report on the impact of demand generation and account based marketing activities on sales pipeline and closed business.
• Work with product management to define differentiation, positioning, and a streamlined value proposition that is clearly understood both internally and externally.
• Analyze the market opportunities and define ways to boost market share, considering such things as customer segmentation, industry segmentation and customer acquisition costs.
• Collaborate and drive alignment across an array of internal teams (such as Sales, Product Management, Marketing) to develop compelling campaign value propositions, positioning and messaging framework.
• Be the expert for product go-to-market initiatives-maintaining a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases.
• Plan and manage product launches that showcase the brand to customers, prospects, analysts, and internal partners.

• Drive clear and constant communication of goals and success metrics to the organization to ensure consistency and accountability with end-to-end reporting and analytics
• Ensure highly productive relationship with Sales, forging exemplary communication and aligning on campaign and target account strategy

Requirements

• 8+ years' experience in marketing within a SaaS, technology sector or global manufacturing.
• BS Degree in a marketing or a business-related field, MBA preferred.
• Excellent program/project management skills with ability to drive sophisticated strategic marketing and marketing operations initiatives.
• 5 years’ experience managing marketing analytics with a track record of successful lead generation, nurturing and integrated account-based marketing campaigns.
• Experience in B2B online marketing tactics and marketing automation tools
• Ability to communicate and work with other internal departments.
• Ability to work independently with minimal management supervision and as part of a team.

Performance Indicators

Content Engagement

Average Unaware to Prospect Velocity (Conversion Rates)

Sales Accepted Opportunity (SAO) Attainment

MQL Attainment and pipe to spend for campaigns

Net New Accounts

Marketing sourced pipeline and revenue

Benefits

At Identiv, we believe in the importance of pay equity. Your base salary is an important part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. Your salary/compensation will be determined based on factors such as geographic location, skills, education, and/or experience.

In the spirit of pay transparency, the base salary range for this position is between $100,000 - $130,000 annually.

Total compensation package includes:

Competitive Base Pay

Fidelity 401(k) + Company Match

10 Company Paid Holidays

6 Days of Sick Pay

Unlimited/Discretionary Paid Time Off for Exempt employees

Medical, Dental, & Vision Insurance

FSA/HSA

Supplemental Life Insurance, AD&D Insurance, and Dependent Care plans

A range of discounted products and free services

Identiv recommends those who feel they may be overqualified or out of range to apply as accommodations may be up leveled for an extraordinary candidate.

We believe in the importance of hiring the finest qualified people, and to that end, and being mindful of our responsibilities to our employees and customers, all offers of employment are contingent upon the results of a confidential pre-employment background check. Identiv is an Equal Employment Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Identiv will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. Identiv, Inc. abides by the requirements of 41CFR 60-300.5(a) and 60-741.5.