Senior Manager, Digital & Influencer Marketing - Americas + Us

Job Description
Are you a passionate Digital Marketing expert ready to lead a critical agenda for our Americas region? Here's an exciting job opportunity for you to apply your expertise and passion to build an amazing strategy that will reach and inspire millions of children and adults around the world!
Core Responsibilities

• Develop and drive integrated digital marketing + influencer strategy for the Americas Region (US/CA/LATAM) with a hyper-focus on the US
• Lead in-year and future year digital marketing campaigns in lock-step with the AMS Newsroom, AMS Social Media team, and the YouTube + Content function
• Act as Americas lead in cascading global digital influencer strategy and localizing/optimizing for our region and markets
• Partner with the Influencer Marketing Managers for the US & CA/LATAM/LEGO Brand Retail to effectively activate Influencer Marketing campaigns and guide our external Influencer Marketing agency
• Establish regional Digital Marketing Committee for the Americas; responsible for aligning overall integrated strategy with the markets and empowering synced execution and alignment across channels the region
• Balance channel, brand, commercial, product marketing and BU inputs to create a holistic AMS influencer strategy in partnership with the cross-functional digital marketing colleagues
• Support Digital Marketing Managers in execution of integrated digital marketing campaigns for both the US and the AMS
• Support US Trade Marketing team in identifying differentiated influencer + digital marketing opportunities
• Lead Influencer Marketing agency relationship to drive efficiency, efficacy, scalability and innovation in our approach and to support our brand marketing partners in both the US and the AMS

Play your part in our team succeeding
The Senior Manager of Digital + Influencer Marketing will support both the regional Americas team as well as the US Marketing business unit. A critical role within the AMS Digital Marketing team, this strategic digital-first position requires a leader native to the space with experience in both high-level strategic development as well as real-time execution. Digital Marketing is a rapidly changing function within the LEGO Group AMS with a current focus on integrated digital campaign activation, social media (paid + organic), influencer partnerships, content development, content marketing + optimization, YouTube, search engine optimization and digital strategy.
This role will play an important part in helping the marketing team lean in to a regional way of working while hands-on assisting the US business unit in driving business-critical digital marketing plans. This role will also inspire both our marketing colleagues and cross-functional partners to embrace digital innovation, consumer and channel-first thinking, and iterative, thoughtful innovation.
Reporting into the Senior Director of Digital Marketing, this individual will also act as the Americas representative in various global workstreams in partnership with the Senior Manager of Social Media and the Senior Manager of the AMS Newsroom.
Do you have what it takes?

• 7+ years' experience in Digital Marketing, agency required, in-house a plus
• Minimum of 5 years' experience working in non-traditional marketing inclusive of influencer, experiential, social commerce, content marketing, digital integration, etc.
• Hands-on experience in paid media within digital, agency experience preferred
• Experience building integrated digital marketing plans against aggressive business plans
• Strong background in paid/owned/earned measurement
• Ability to foster advocacy and support for new ways of working
• Internal and external partner management experience
• The ability to think consumer-first and know how to use both creative and data to drive digital initiatives
• Global CPG, toy, fashion, entertainment or retail experience a plus, US experience required
• Bachelor's degree in a marketing-related field preferred, or equivalent work experience

New Location Update
The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.
Hybrid working model
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-SW2
#LI-Hybrid
Join the global LEGO® team
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Build your career brick by brick at the LEGO Group.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
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