and measurement mechanisms. You will be a program owner with the responsibility of promoting awareness, consideration and acquisition of Health services customers. You will partner with the business and marketing leaders to deliver full-funnel go-to market plans and for producing a thoughtful and profitable community outreach program.
What you'll do:
- Prepare detailed campaign/events plans and creative briefs and ensure alignment across all channels and adherence to team goals.
- Lead the build of winning content & event strategies for Chewy Health products and services.
- Partner with Social & Performance Marketing teams and Marketing Analytics to develop full funnel paid campaigns and corresponding, connected reporting.
- Work cross-functionally to complete campaign analysis and identify applicable insights to improve the effectiveness.
- Stay up to date with trends and technologies in the experiential, community, and social media and spaces and suggest new ways to implement these into our processes.
- Deliver informed and insightful strategic POV of pet health that achieves goals and answers consumer's needs, including planning and prioritization, from intake of briefs to detailed measurement reports.
- Generate and execute a local community marketing plan.
- Establish a local event marketing playbook and host pop-up event.
- Develop relationships with local businesses.
- Manage inventory for all swag and printed materials needed for local community events.
What you'll need:
- Bachelor’s degree in marketing, advertising or related field required.
- 6+ years working in a social and programmatic role.
- Experience in strategic brainstorming, campaign development, creative brief development.
- Proven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, Snapchat, etc.)
- Proven ability developing community marketing is a requirement (Events, Activations, Partnerships, etc.)
- Experience taking our goals and translating them into creative projects.
- Ability to travel up to 40% of the time
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
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