Senior Level Paid Media Specialist (Remote/Ft)

Geek Powered Studios is searching for a Senior Level Paid Media Specialist. This position is responsible for Paid Media strategy and execution for our clients across multiple platforms. Your role will include developing and implementing strategies, researching, analyzing and optimizing client campaigns while measuring and reporting on all KPIs.

This is a part-time position which is expected to require approximately 20 hours per week.

WHAT YOU’LL DO:

• Plan, develop, and execute paid search strategies and campaigns for lead generation and commerce clients across multiple platforms such as Google, Bing, Simpli.fi, LinkedIn, Facebook, Instagram, Pinterest, YouTube, TikTok, etc.
• Own the numbers and the results - you’ll manage campaign budgets on a daily basis and be responsible for CPA, conversion rate, volume, and ROAS.
• Create and execute successful keyword management, creative testing, and bidding strategies to effectively achieve customer acquisition goals.
• Create and implement campaign A/B test experiments to identify optimal campaign settings.
• Provide campaign insights through keyword and competitor research, keyword testing, and negative keyword management.
• Write compelling ad copy for Paid Media campaigns.
• Maintain alignment and optimization between keywords, page content, and ad copy.
• Create ads and audiences based on funnel segmentation.
• Set up and organize tracking links for paid social campaigns.
• Utilize best practices to manage campaign strategies, structure, and reporting.
• Provide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple clients.
• Utilize reporting tools i.e. Google Analytics, Ads Manager, Agency Analytics to develop insights and action items to achieve clients’ goals.
• Conduct detailed SEM Audits for campaign research.
• Coordinate forecasts and budgeting with other members of the paid team.
• Stay informed with PPC and Paid Social industry best practices, new trends and technologies, and platform updates, ensuring that these practices are adopted.

WHAT YOU’LL NEED

Our ideal candidate meets the following:

• Proven track record of growing and retaining Paid Media accounts, including large-scale paid search programs
• 2+ years Search Engine Marketing experience in an agency setting
• 2+ years Facebook experience in an agency setting - other social media platforms a plus
  • Must have a thorough understanding of paid social capabilities and best practices
• 2+ years of E-Commerce experience
  • Shopify experience is a big plus
• Expert level knowledge of
  • Google Analytics
  • Google Tag Manager
  • Conversion tracking and pixel placement
  • Attribution modeling
  • Managing Google Merchant feeds
• Strong knowledge of current and emerging SEM trends and technologies
• Native Ads experience
• Ad copy writing skills
• Strong research capabilities
• Strong analytical skills, organizational skills, and high attention to detail
• High level of independence and efficiency
• Excellent communication and interpersonal skills with both internal and external stakeholders
• Demonstrated problem-solving capabilities in a client-facing role
• Excellent attention to detail, including adhering to brand guidelines in all marketing communications
• Ability to successfully work remotely
• Proof of eligibility to work in the US as W2 employee without sponsorship; must be US-based

• NOTE: Applications without a cover letter will not be considered.

WHO WE ARE

Geek Powered Studios is a small but scrappy internet marketing agency founded in 2009 in south Austin. We do comprehensive internet marketing including SEO, PPC, Facebook ads, website design, and E-commerce for both SMB and enterprise clients. We love what we do and we care about our clients. We fight tooth and nail to get results for each of them. As a team we tackle major campaigns and ever-evolving challenges in the digital marketing industry.

As Geeks, we place a lot of importance on doing things the right way - not the easy way, and we have built a strong reputation as a leader in the internet marketing world. In fact, we are a 2014 Torch Award winner, and award given by the BBB of Central Texas to businesses who exemplify marketplace ethics. We are known particularly for working only with one client per industry, per region, and defeating clients of much larger agencies in the search rankings. Geek Powered Studios has been featured in a wide variety of publications including Mashable, American Express Open Forum, and Tech Cocktail. We’ve also been recognized as one of Austin’s 50 fastest growing companies.

WHAT IT’S LIKE TO WORK WITH US

Our company culture is a super casual environment. We like to Geek out over Smash Brothers, Star Wars, hot sauce and where to find the best tacos in town. We balance fun with hard work, and we celebrate success every chance we get. Covid-19 caused us to go remote and we discovered that it created more flexibility for our team and improved work-life balance while allowing us to really streamline our processes. It worked so well we decided to make remote work permanent. This opened up the door for us to hire the best possible people for each role, regardless of where they live. We now have Geeks across 6 different states!

THE PERKS OF BEING A GEEK

• Competitive salary + uncapped PTO + paid holidays
• Flexible start times
• Fully remote/work from home
• 401K or Roth with company match
• Medical, dental, vision, life insurance plans available
• Profitsharing after 1 year
• Opportunities for team building and continuing education

STARTING RANGE

The starting rate for this position is between $72,000 - $95,000 per year. The specific rate will be determined by the knowledge and level of experience of the candidate.

HOW TO APPLY

For consideration, submit your resume and cover letter explaining your qualifications. Show us what you’ve got!

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