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Salary
The Media Services team plans and serves display (or "banner") ads across web, mobile, video (i.e., YouTube), and social Media Networks (i.e., Facebook). The purchasing of ad space is managed through a Demand Side Platform or Supply Side Platform where you can control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with display ads make them a powerful way for companies to reach potential customers.
Reporting to the Associate Manager, the Senior Specialist plans and optimizes media campaigns across multiple channels, with a primary focus on display/banner ads and social media. You will work within mobile demand-side platforms, video display platforms, and traditional direct publisher-based buying. Your main responsibilities will include developing dynamic advertising strategies that use your expertise in planning and data analysis to achieve our clients’ goals.
Responsibilities:
- Organize and be responsible for campaign planning, set-up, and management across a variety of vendors and platforms
- Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
- Maintain awareness of innovative marketing platforms
- Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
- Analyze campaign performance and provide optimization recommendations
- Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights
Qualifications
- Bachelor’s degree in a quantitative, marketing, or related field.
- Capability to excel in a startup environment with evolving workflows.
- Proficiency in simplifying complex concepts.
- Command of essential Microsoft Office applications, Excel with the ability to use formulas, functions, and pivot tables at an intermediate to advanced level.
- Adept in project and campaign management across concurrent projects.
- Experience with the following advertising platforms: SSPs (e.g., Google Ad Manager), DSPs (e.g., DV360), Social Platforms (i.e., Facebook and Pinterest), and ad servers (e.g., CM360).
- 1-3 years of experience in the digital advertising industry.
Additional Information
WE WELCOME REMOTE U.S. BASED CANDIDATES
The anticipated salary range for this position is $51,000-$83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
