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SalaryThe Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.
The Mars Agency is currently seeking a Senior Specialist, Media Strategy This position is responsible for developing Consumer Promotions and National Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG and retail media experience is strongly preferred.
Candidates must reside in a commutable distance to one of The Mars Agency's hub locations: Detroit, Chicago, Cincinnati, New York, Denver, Minneapolis, Bentonville, Dallas, Seattle or Nashville.
PRIMARY RESPONSIBILITIES:
- Client-facing role supporting planning and leading execution of best in class national consumer promotions and shopper media campaigns
- Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.
- Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring pacing
- End to end campaign management delivering final approved plans to market
- Cross functional collaboration in ensuring all vendor deliverables are met
- Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
- Management of program trackers and timelines
- Management of third party consumer promotions and shopper vendor partners
- Identify new vendors and set up capabilities meetings to educate internal teams
- RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, Media Strategy and vendor capabilities
- Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
- Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
- Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, Media Strategy and results
SKILLSETS REQUIRED:
- Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
- 2-4 years of shopper, consumer promotions or retail media experience working in an agency setting
- Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
- Must have a strong level of understanding of multiple media including trafficking, optimizing and tagging
- Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
- Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
- Able to build relationships across the team, department, vendors and clients
- Detail oriented with ability to track and reconcile budgets to fine level of detail
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The salary range for this role is $70,000- $85,000.
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