Senior Integrated Campaigns Marketing Manager(Hybrid, San Francisco)

Our mission is to democratize opportunity for students everywhere. We believe that every student should have an equal opportunity to build a meaningful career regardless of where they go to school, what they major in, or who they know. The Handshake community includes 13 million active students and alumni at more than 1,400 colleges and universities. 

Handshake is hiring a creative and data-driven Sr. Integrated Campaigns Marketing Manager to lead and innovate on our B2B Integrated Campaigns. You will collaborate cross-functionally with Content and Thought Leadership, Product Marketing, Brand Design, Comms, Marketing Operations, Lifecycle,  and Growth, Field and Event Marketing and Sales to create experiences that elevate the Handshake brand and hit pipeline and revenue targets across our various sales segments. 

You are a storyteller at heart who is able to deliver the right message to the right persona at the right time and through the right channels including (but not limited to) webinars, email, field events, direct mail and digital media (social, website and more). And, most importantly you are someone who is hands-on and an expert project manager, loves to test, makes cautious mistakes and optimizes, crunches numbers, listens to sales Gong calls, craves collaboration, asks questions, thinks outside the box and pushes boundaries.  

1. Develop and implement end-to-end integrated marketing campaigns that engage Handshake's target accounts and target buyers and take them on a seamless journey through the sales funnel, from initial contact to closed deal 
2. Set campaign goals and KPIs that align with overall company objectives and North Star metrics (and build Salesforce dashboards to track them!)
3. Leverage analytics and performance data to assess campaign effectiveness, identify trends and areas for improvement to optimize for maximum ROI
4. Build trust, alignment and a feedback loop, set agendas, and run meetings with the the sales development and sales teams (and their leadership)
5. Lead weekly campaign stand-ups and administrative follow up, project manage and drive accountability across the team in order to hit quarterly goals and execution deadlines 
6. Craft engaging content and assets  and align with cross-functional teams (Content, Product, Sales, Design, and more) to ensure content drives lead generation and conversion efforts across key channels including webinars, direct mail, email, digital media (and so many more!) 
7. Partner closely with Marketing Operations and become an expert on audience segmentation to answer "what is our database composition and are we engaging the right audiences?"
8. Ensure all campaign tactics are executed in alignment with Handshake's brand, including voice and tone 
9. Synthesize and distill campaign motions for Sales to easily action

1. Minimum of 7 years in marketing roles within the B2B SaaS industry
2. Experience in end-to-end campaign strategy and execution, with a track record of quantifiable (revenue) results 
3. Proficiency with Salesforce, Marketo, Zoom webinar, SplashThat, Outreach, Asana, Jira (or similar systems). Goldcast, Drift or Demandbase would be nice but not required. 
4. Strong background partnering with Sales and Sales leadership 
5. Analytical thinker who can leverage data insights to optimize campaigns and drive decision-making
6. Ability to build concise campaign briefs and present them to cross-functional stakeholders and gain buy-in 
7. Self-motivated with a proactive mindset with the ability to stay agile and pivot quickly
8. Excellent verbal and written communication skills (we're big on Slack)

• $125,000-$150,000 + equity