Senior Growth Manager, Customer Marketing - West

The Sr. Growth Manager will develop, manage, and execute marketing strategies and solutions in partnership with West Region Foodservice portfolio of customers to drive value, increase beverage incidence and profitability across all their US restaurants. The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets and other internal and external partners to support customer programming throughout the year.

We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, Customer and Consumer mindset and exceptional project management skills.

RESPONSIBILITIES

MARKETING STRATEGY AND EXECUTION:

• Lead the development and implementation of total beverage marketing strategies founded on the overall Customer strategy, fully leveraging national marketing initiatives.
• Construct & deliver annual marketing calendars that shape and contribute to the Customer’s long-term planning process, as well as conducting Customer marketing stewardship reviews.
• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.

RELATIONSHIPS:

• Develop long-term Customer relationships with ownership of senior level marketing relationships to resolve and influence complex customer situations (franchisees & bottlers).
• Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.).
• Champion for both Customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
• Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.

INSIGHTS:

• Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
• Provide Customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
• Subject matter expertise leadership where needed.

QUALIFICATION & REQUIREMENTS:

• Minimum Education Required: Bachelor’s degree in Marketing/Business or equivalent education.
• 5-10 years’ business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
• Insights/Inspiration to Action
• Category Innovation/Future Pipeline
• Digital/Technology Ecosystem
• Guest/Brand Engagement
• CBP/Long Range Indispensable Value
• Shared Metrics/OI, Incidence & Guest Trajectory
• Customer Relationship Management (CRM) experience
• Advanced strategic thinking & application
• Robust forecasting and planning (immediate & long term)
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
• Demonstrated personal leadership skills and ability to influence
• Usage and analytical application of account performance data tools to support plans, opportunities and stewardships
• Effective oral and written communication skills

Location - Strongly prefer someone be located in Southern CA but will consider another location in Western US.

Travel - Approximately 10-25%

Skills
Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Project Management; Human Insights; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management