Senior Direct Mail Marketing Specialist- Retail

Responsibilities

Lead Generation Strategy

• Lead the franchise system’s Direct Mail program; including strategic planning and execution, list modelling, creative planning, testing strategy, and performance optimization.
• Pilot and launch new lead generation channels such as email, outbound calling.
• Lead technical data flow processes.
• Introduce Direct Mail innovations through MarTech/AI/digital capabilities.
• Manage all relevant marketing vendors.
• Support Co-op programs.

Customer Service

• Be the resident Direct Mail consultant advising franchisees.
• Create internal communication plans to promote and advocate for lead generation programs.
• Promote lead generation programs with sales team.

Analysis & Reporting

• Frequent measurement and synthesis of media KPIs.
• Take advantage of consumer insights and data to advise plans.
• Partner with internal & external teams to enhance reporting infrastructure.
• Optimize campaigns “in the moment” to deliver immediate results and develop action plans.
• Use Excel to forecast and analyze metrics.
• Develop and deliver strategy performance presentations.
• Hold agency accountable to performance results.

Education, Experience, and Qualifications

• Bachelor’s degree in marketing, advertising, communications or another related field.
• 4+ years of offline lead generation planning
• Experience in a B2C or retail marketing environment required.
• Direct mail experience preferred.
• Experience in a media agency or management of media agency preferred.

Required Skills & Competencies

• Proven experience developing and executing large-scale lead generation programs across a range of channels, e.g., Direct Mail.
• Understanding of full funnel media and customer journeys, and the art and science of media planning
• Well-versed in lead generation performance metrics (CPL/CPA/ROI) with the ability to draw meaningful insights to optimize plans while showcasing how these insights accomplish new customer acquisition goals.
• Ability to balance a big picture mindset with the key execution priorities of the business.
• Experience leading peers or cross-functional teams.
• Customer centric mentality.
• Fosters creative and innovative ideas through an entrepreneurial spirit.
• Energized by working in a high-growth, performance driven environment.
• Demonstrated ability to function in an autonomous environment.
• Highly organized with ability to prioritize and manage conflicting priorities.

Physical/Mental Demands

• Effective time management skills with ability to multitask.
• Ability to manage multiple, complex details and initiatives simultaneously.
• Capability to make well-informed decisions.

Miracle-Ear, part of Amplifon Americas, a world leader in hearing care, has a strong demand for diverse, authentic, creative, and dynamic talent for a Senior Marketing Specialistrole. We are looking for an individual who is forward thinking to help us strive towards everyday excellence while focusing on customer devotion and personal impact to ensure we are acting responsibly in everything we do.

We are a hearing aid company that has franchised and corporately-owned retail stores all over the United States. With over 1,500 locations, we strive to bring our customers leading-edge technology and hearing solutions that improve lives, relationships and communities.

At Miracle-Ear, we operate with both a B2B and B2C model to ensure we meet the needs of all our customers. As a Senior Marketing Specialist, you will be responsible for winning new customers through our current Direct Mail program in addition to launching innovative lead generation programs. You will partner and support franchisees with their offline / local marketing efforts to deliver solutions and results that support sustainable store growth.

A successful candidate will come to us with experience in a medium-sized retail organization. You will have the ability to partner effectively with cross-functional leadership to deliver quality marketing solutions and superior customer service to our franchise system.

While this is a highlight of what you’ll do, what you’ll get is pretty great too:

• Excellent compensation & benefits
• Career path planning & mentorship
• International business exposure
• An amazing team of colleagues and leaders

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability and conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered. If selected for an interview, please advise our Management if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

#urgentlyhiring

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• retail: 3 years (Preferred)
• offline lead generation planning: 4 years (Required)
• Direct Mail: 3 years (Preferred)

Work Location: Remote