Senior Analyst, Paid Search

About Collective:

Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold

Overview:
The Paid SearchSenior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients’ business and applies their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.
Role Objectives:

• Build Paid Search strategies across Google Ads and Microsoft Ads
• Monitor and optimize Paid Search performance to meet business objectives
• Gather and analyze keyword research necessary to build a new campaign planning and development
• Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy, pulling and analyzing data to inform campaign reporting, and developing strategic insights with clear actionable items
• Monitor and maintain campaign budgets, pacing, and bid adjustments and proactively advocate for campaign adjustments based on performance trends
• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
• Active participation in client status and reporting calls, including presentation of reporting
• Responsible for learning all relevant tools for billing, reporting, analytics and competitive analysis - bid management platforms (Kenshoo/SA360, Prisma, Keyword Planner, Google Trends/Insights Finder)
• Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions, showing competency of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)
• Develop strong working relationship with client teams and partner agencies

• 
  Bachelor’s degree or higher in marketing, advertising, business, or equivalent
• 1+ years of experience in Paid Search campaign development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc.
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

All your information will be kept confidential according to EEO guidelines.