Senior Account Executive Or Account Supervisor, Influencer - Brand Marketing

FleishmanHillard, a global communications agency, has an immediate opening for a Senior Account Executive or Account Supervisor to serve as an influencer specialist for a key financial sector client, reporting to the New York City office. This position provides a fantastic opportunity for a passionate proactive communications professional with strong communications and influencer strategy to be a part of a collaborative team in a growing practice area. The ideal candidate will be instrumental in executing best-in-class work across growing accounts and have consumer marketing, hospitality or financial sector communications experience.

This candidate will be capable of envisioning, incorporating and executing influencer relations strategies into larger integrated marketing communications programs including activation both online and offline, with influencers of all types and tiers. Our new team member will work with integrated teams across the firm to use influence to meet client objectives and grow revenue.

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world's most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Candidates should have 2-4 years of integrated marketing and/or communications experience at an agency, including 1-3 years of hands-on influencer program strategy and execution.

Additionally, applicants should have:

• Demonstrated success in end-to-end influencer relations, including: strategic planning, identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools required.
• Ability to Work Collaboratively in a Team Setting: Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
• Intermediate Integrated Communications Strategy Development Experience. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
• Content Planning and Storytelling Experience. Translate brand narratives into key messages for influencer content. Ability to plan and coordinate influencer-created content across a brand's social + digital ecosystem and collaborate closely with third parties to bring that content to life.
• Understanding of various filters and benchmarks that make someone influential for a given brand, service, category or sector.
• Ability to coordinate and execute influencer programs whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
• Strong Understanding of Industry Regulatory and Promotional Rules: Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
• Strong Negotiation Ability to achieve highest and best value exchange between client and influencer, and to successfully collaborate with fellow colleagues executing this process.
• Demonstrated Organizational Skills necessary to best assist in process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
• Expertise in managing paid social programs. Understanding of paid social landscape including experience developing strategy and optimizing paid social programs related to amplifying and/or allow-listing influencer-created content. Candidates who know how to effectively build and target custom audiences and how to execute and analyze ad buys are preferred.
• Ability to Analyze Performance Metrics: Candidate must be well versed in reporting and analysis best practices. Showcase initial ability to translate facts to insights to determine success and provide optimization recommendations.
• Ability to engage with senior level decision-makers across the client's business and support senior level colleagues in delivering connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.

About FleishmanHillard

We're more motivated by what we can give than what we receive, with a longstanding worldwide service commitment to support social inclusion in the communities in which we work and live. We specialize in public relations, reputation management, public affairs, Brand Marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year; 2021 ICCO Network of the Year; 2021 Campaign Global PR Agency of the Year; 2022-2023 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2022; and to Seramount's (formerly Working Mother Media) "Top Companies for Executive Women" list 2010-2022. FleishmanHillard is part of Omnicom Public Relations Group, and has 75 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their workweek. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees' lives. As such, we are open to discussing various work arrangements that accommodate individual needs and circumstances, including flexible scheduling and alternative work arrangements. Our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply - only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for this position at Senior Account Executive level is $62,000- $81,400, and the anticipated range at Account Supervisor level is $70,100- $103,600.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.