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Form of workCalifia Farms is seeking a highly motivated, experienced Sales Manager to develop its growing business with regional distributors in the West/Central. This role requires strong communication, organization, and interpersonal skills. Furthermore, you will ensure that Califia Farms is always "top of mind" with all our DSD partners & customers and that the distributor's efforts, key account calls, & programs are aligned with your business plans.
Responsibilities- Manage the Headquarter sales calls for regional distributors in the West/Central as needed. Must have an overall knowledge of the Distributor Network including UNFI indirect and independent retailers.
- Accurate & timely forecasts for case volume, spending, and profitability.
- Business planning & analysis.
- Marketplace execution, maximizing distribution & securing high value retail space.
- Merchandising, Promotion support & new business development.
- Training and development of distributors.
- Manage broker partner sales execution and conduct regular business reviews.
- Ensure marketplace execution of Retail programs.
- Be a customer advocate to Califia HQ to ensure customers are receiving the appropriate level of organizational support.
- Travel requirements: As needed, 50%+
- Bachelor's Degree desired with at least 4 years of relevant experience in the food and beverage industry (beverage preferred).
- Experience working with DSD teams & systems and developing indirect business with key distributors.
- Excellent presentation and communication skills -- both written and verbal.
- Broker management experience desired.
- Demonstrated success with an emerging brand or highly competitive consumer products category.
- Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint)
- Keen understanding of syndicated data (IRI, SPINS, Nielsen, Retail Link) and how to use it for internal and external analysis and planning.
- Relentless drive and eagerness to develop skillset and responsibilities.
- Experience with CRM tools such as Salesforce and automated trade spend systems such as Exceedra.
Salary Range: $100 - $120K
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
Employment Type: OTHER
