Job Overview:
- Develop new products, line extensions and product reformulations that support the Vitamin World (VW) brand strategy and increase VW and Precision Engineered sales and profit in US and Asian Markets.
- Support VP of Merchandising in identifying a strategic vision of product innovation and developing marketing plans.
- Helps create Structure Function Claims for products based on available studies for dietary ingredients.
Responsibilities and Duties:
- Review current product line to streamline oversaturated product lines with no differentiation between skus and to determine which SKUs need to be reformulated to effectively compete in brick-and-mortar stores and the digital environment.
- Analyze current product mix to determine gaps to market in product line
- Research current market(s), trends, ingredient trends, innovation, competitors, competitive advantages and competitive introductions for domestic market and work with China-based partners to:
- Analyze: Create detailed competitive analyzes to illustrate VW’s strengths and weaknesses compared to leading competitors and specify where and how VW can become more competitive.
- Innovate: Develop new formulas and product lines that will bring VW into its next generation.
- Revitalize : Assort VW’s product line with formulas that exceed leading competitors and offer unique selling points. Prioritize trending ingredients, products, and categories.
- Liaise with China-based partners team in identifying product trends and developing a curated assortment recommendation from the US product portfolio for China market.
- Use analyses to develop and execute detailed NPD timelines.
- Manage the new Product Development process from conception to implementation.
- Lead project management and innovation meetings.
- Maintain and manage new products and product reformulation documentations across all categories.
- Create product briefs to include in the New Products Master File.
- Log, and coordinate new product sample, tasting/sensory results from tasting panel and communicate results to vendors.
- Drive internal team and external vendors to launch new products/product reformulations on schedule.
- Manage a rolling 15-month pipeline.
- Create new products and reformulations that are on trend and science based.
- Gather and evaluate the robustness of scientific studies that support claims to be made on labels and advertising.
- Collaborate with QC on Manufacturing Specifications
- Communicate with QC, Strategic Sourcing, manufacturer, and suppliers to confirm label claim(s) for ingredient potencies to create formula and Finished Product Specifications.
- Collaborate with QC and Strategic Sourcing to manage flow of information.
- Liaise with copackers/vendors Regarding formulation, cost, specs, packaging, lead times, timeline, etc.
- Liaise with internal team (QC, Strategic Sourcing, Merchandising, Creative) regarding cost, forecast, regulatory approval, labels, production, timelines, etc.
- Work with QC and copackers/vendors to work through outstanding formulation/raw material issues.
- Ensure QC received information to approve final formula, create internal Finished Product Specifications, create labels.
- Clearly and concisely communicate Product Development initiatives with cross-functional partners and VW Leadership
Qualifications:
- Degree in Food Science, Nutrition, or a similar discipline preferred
- 5+ years of relevant experience in PD, planning and execution
- Ability to thrive in a fast-paced dynamic environment
- Work well independently and team oriented
- Strong organizational and analytical skills with a desire to succeed
- Analytical-driven problem solver; ability to see several alternative solutions to a problem at the same time
- Keen interest in VS, SN and H&B development.
- Exceptional follow through and execution capabilities; solid project coordinating abilities
- Excellent written and oral communications skills
- Financial acumen
- Thorough understanding of FDA, Vitamin Supplements and Sport Nutrition regulations.
- Thorough understanding of Vitamin Supplements, Sport Nutrition, Health and Beauty ingredient functionality and product formulations.
- Experience reviewing and evaluating scientific studies for strength of conclusions based on study methods to determine Claims for products.
- Working knowledge of packaging technology to evaluate adequacy of packaging.
- Working knowledge of VS, Sport Nutrition, Claims and labeling regulations.
- Excellent time management skills, sense of urgency and desire to complete all assignments on a timely basis.
- Ability to shift priorities.
- Expert Microsoft Excel skills and Working knowledge of Microsoft PBI, AX and AS400 a plus
- Mandarin language skill beneficial but not required
Job Type: Full-time
Pay: $40.00 - $45.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Ability to Commute:
- Suite 206 Beverly Hills, CA 90211 (Required)
Ability to Relocate:
- Suite 206 Beverly Hills, CA 90211: Relocate before starting work (Required)
Work Location: Hybrid remote in Suite 206 Beverly Hills, CA 90211