Sr. Content and Events Marketing Manager

Job Description:
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!
Pattern is the premier partner for global ecommerce acceleration and has recently teamed up with Amplifi.io, a cutting-edge digital asset management and product information management SaaS company. Amplifi.io is an elite team within the Pattern organization focused on cutting edge martech & eCommerce acceleration software. We are headquartered in Utah's Silicon Slopes tech hub-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of the best-led companies in America by Inc. More than 100 global brands-like Nestle, Sylvania, Kong, Panasonic, Sorel, and Pandora-rely on Pattern's global ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized as one of America's Most Loved Workplaces®.
This marketing mission will be to create high-impact compelling Content and deliver experiences that resonate with Amplifi's target audiences-moving them from the consideration stage to leads, leads to customers, and customers to ambassadors. The Sr. Content and Events Marketing Manager will spend the majority of their time strategizing and executing content strategy with 15% of their time executing event initiatives specific to Amplifi. This is a hybrid role based out of Lehi, UT.
Frequently Asked Questions
What is a day in the life of a Sr. Content and Events Marketing Manager?

• Ideating and creating customer-centric content including email, case studies, and thought leadership
• Create event strategies for converting target accounts and experiences at select events
• Create social content marketing campaigns and projects to build thought leadership for Pattern and accelerate qualified content leads
• Develop a multimedia content strategy: written, physical, image, webinars/events, and video
• Execute world-class multi-channel content campaigns through organic and paid channels
• Develop segment-specific content marketing campaigns that drive engagement, lead creation, and appointments from targeted accounts.
• Measure, test, and optimize content marketing campaigns using hypothesis-driven marketing techniques
• Take ownership of writing, editing, and optimizing content
• Work closely with enterprise sales reps and cross-team partners on content for field and content strategies

What will I need to thrive in this role?

• 4+ years of content marketing experience for SaaS across a variety of channels
• Ability to leverage marketing analytics tools to generate real-time reports and dashboards that track organic and paid content.
• Knowledgeable in email-marketing strategies and execution for outbound and inbound campaigns
• Experienced social media writer with knowledge of best practices to promote blog content, build followers, and increase engagement on: LinkedIn, Twitter, Facebook, YouTube, and Instagram
• Experienced with content creation including case studies, ebooks, campaigns, webinars, and Events.
• Ability to plan a global content calendar
• Experience with lead nurturing and distribution of content
• ABM / Vertical experience preferred but not required
• Degree in English, general business, writing, or communications

What does high performance look like?

• You overperform and surpass monthly content marketing KPIs and goals driving engaged target accounts
• You have expertise in ideating and writing blogs and multimedia content journeys that help prospects accelerate trust in the Pattern brand and sales process
• You build thought leadership and lead generation through writing strategy, blog execution, and distribution

What is the team like?

• You will work with the other members of the Pattern Marketing team and report to the Director of Marketing for Amplifi.io. The team works alongside Demand Generation, Marketing Operations, Category Marketing, Content Marketing, and Partner Marketing. In the office you will sit next to and work daily with your immediate team and peers. The team follows a hybrid work schedule with some days in the office and some from home. This team is data-driven and results-oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What's the company culture?
We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern's talent acquisition team
• Video interview with a hiring manager
• Take home writing assignment
• Onsite interview with a panel of department leaders
• Professional reference checks
• Executive review
• Offer

How can I stand out as an applicant?

• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would be partner obsessed at Pattern
• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?
Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community.
Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #LI-CB3 #LI-Hybrid
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.