Paid Media Specialist

O’Rourke Media Group is looking for an experienced Paid Media Specialist. This person will work with our digital fulfillment team to execute paid search (SEM), targeted display, social and targeted video campaigns for our rapidly growing portfolio of digital advertising clients. This is a great opportunity for someone who is interested in building their expertise across multiple paid advertising platforms. Open to remote candidates.

Responsibilities:

• Build SEM, targeted display, and paid social media campaigns.
• Enable campaign tracking.
• Monitor and analyze campaign performance, proactively recommending optimizations as needed to increase metrics.
• Collaborate with Digital Marketing Fulfillment members and Sales Team to meet client expectations.
• Communicate monthly performance metrics and campaign updates to Sales Team and client.
• Remain up-to-date with best digital marketing practices and features in designated ad platforms.

Qualifications:

• College degree in a related field.
• 2+ years of experience executing Paid Media campaigns, with experience in PPC and Facebook.
• Google Ads Certified or willing to earn certification.
• Ability to build ad copy that encourages users to take action.
• Understanding of bid management and best bidding strategies.
• Comfortable in a client-facing and educational environment.
• Campaign tracking implementation (Google Tag Manager, Meta Pixel and Google Analytics).
• High attention to detail and ability to provide accurate deliverables in a fast-paced environment.
• Experience running campaigns across multiple industries is desired but not required.
• SEO experience is a plus.

About the Company

O’Rourke Media Group is a fast-growing company that owns and operates hyper-local, community newspapers, websites, niche publications and a full-service digital agency. We are family-owned and mission-driven to save newspapers and local media companies by investing in the people, resources and technology needed to thrive for many years to come. We believe that every community can benefit from a well-run, properly resourced, local newspaper and website. Our News teams produce hyper-local, high interest local news and accurate and trustworthy reporting. Our Sales and Digital Fulfillment teams bring omnichannel advertising solutions to local businesses in the communities we serve.

O’Rourke Media Group now operates in eight states and 28 markets with 41 publications and hyper-local websites. We started from ground zero in December 2018, totally bootstrapped, confident and with an entrepreneurial mindset.