On-Site Marketing Assistant - Central Park (Seasonal/Part-Time)

Position/Title: On-Site Marketing Assistant - Central Park (Seasonal/Part-Time)

Start Date: May 23, 2022

Application Date: April 15, 2022

PROGRAM OVERVIEW

City Parks Foundation (CPF) is the only independent, nonprofit organization whose mission is to offer programs in public parks throughout the five boroughs of New York City. At CPF, we are dedicated to invigorating and transforming parks into dynamic, vibrant centers of urban life through arts, environmental education, sports, and community building programs for all New Yorkers. Our ethos is simple: we believe thriving parks mean thriving communities.

• We produce SummerStage, the largest free, outdoor performing arts festival in NYC, presenting world-class artists from across the globe and our own neighborhoods on our mainstage in Central Park and in local parks in all five boroughs, and our Swedish Cottage Marionette Theatre and roving PuppetMobile present marionette puppet theater throughout New York City.

• Partnerships for Parks, a public-private program of City Parks Foundation and NYC Parks, supports and champions a growing network of community leaders who care and advocate for the transformation of our neighborhood parks.

• We connect youngsters to nature in the urban environment through progressive, experiential teaching. Using parks as classrooms, we provide learning experiences and hands-on activities in urban forests, coastal areas, and gardens.

• Free golf, tennis, track & field, soccer, and fitness programs bring high-quality instruction and equipment into areas where few organized athletic opportunities exist. We offer leveled training, year-round scholarship coaching, and special pro events.

POSITION SUMMARY

***This is a part-time position. The pay rate is $20/hour with 20-30 hours of work expected each week through September.

The part-time seasonal assistant will support the Marketing department in a broad range of marketing outreach activities at SummerStage in Central Park. The On-site Marketing Assistant will report to the Marketing Director for City Parks Foundation.

This role is an opportunity to work on diverse projects with massive New York City exposure. This position requires live event and production experience with a proactive and can-do attitude, strong attention to detail, organizational skills, problem-solving proficiency, and the ability to work outside on nights and weekends.

RESPONSIBILITIES

• Attend SummerStage in Central Park performances as the primary on-site Marketing contact (estimated 3-5 events/week with variance) between June - October with an estimated 5-10 remote office/admin hours per week with fluctuation week to week.

• Supervise up to 2 on-site marketing interns, providing tasks, assignments, and management on-site at shows.

• Remote office/admin weekly work to prepare weekly briefs for on-site events (corresponding with and providing details to interns, vendors, media partners, photographers, etc.).

• Serve as the primary Marketing point of contact on-site for media partners, production staff, photographers, interns, press, VIP attendees, SummerStage members and the general public. Assist with sponsorship activations and media partners on-site and SummerStage membership program when needed.

• Act as the primary manager of the on-site Marketing / Info tent including: table set up, communicating event details and answering questions for all attendees, managing interns, providing assistance to the SummerStage membership program team, and managing the distribution of marketing materials.

• Oversee and assist with SummerStage social media plan on-site, including: posting live updates on Twitter, Instagram, Facebook, TikTok; and answering questions and direct messages.

• Manage scheduling and assignment of on-site CPF photographers in advance and on-site.

• Coordinate with the production team to ensure smooth operation of stage video screens, marketing slides, stage announcements and other multimedia content captures for each show.

• Oversee the press team on-site with check-in, credentials, VIP check in access and press interviews when needed in addition to coordinating with operations and security team management of the press pit.

• Manage advancing of media partner on-site activations; coordinating planning details and assisting setup on-site.

• Produce daily show recaps and assist with season-end partner recap summaries.

• Attend weekly virtual SummerStage production meetings, in-person orientation and season-end debrief meetings (minimum of 2).

• Additional on-site assistance as needed.