Address
Form of workJob Details
Level
Experienced
Job Location
DFW - Dallas, TX
Remote Type
Fully Remote
Position Type
Full Time
Education Level
Bachelors Degree
Travel Percentage
Up to 25%
Job Category
Marketing
Description
The Omni-Channel Campaign Manager has a deep understanding of the conversion and purchase phase of the customer journey. This position is responsible for delivering on core business objectives and bringing our brand strategy to life through key path-to-purchase activations and omnichannel recommendations to solve high impact business problems.
This associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper and retail insights and presenting them to buyers, shopper marketing managers and internal account executives. To be successful in this role you will need to collaborate cross functionally with brand, sales, Media, demand planning, trade, Customer teams, Finance, Ecommerce and the Omni agencies.
This position will develop, launch and optimize on platform marketing campaigns in collaboration with shopper marketing, brand marketing, and retail team leads for Walmart, Target, Kroger and Instacart. Manage hands on keyboard agency and self-service platforms, optimizing performance and strategically managing investments across retailer paid search and media strategies. Share results, insights and develop plans to ensure sales goals are met, including legacy and innovation items are properly resourced.
Qualifications
Education/Experience/Knowledge
Key Job Responsibilities
Key Behavioral Competencies
Level
Experienced
Job Location
DFW - Dallas, TX
Remote Type
Fully Remote
Position Type
Full Time
Education Level
Bachelors Degree
Travel Percentage
Up to 25%
Job Category
Marketing
Description
The Omni-Channel Campaign Manager has a deep understanding of the conversion and purchase phase of the customer journey. This position is responsible for delivering on core business objectives and bringing our brand strategy to life through key path-to-purchase activations and omnichannel recommendations to solve high impact business problems.
This associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper and retail insights and presenting them to buyers, shopper marketing managers and internal account executives. To be successful in this role you will need to collaborate cross functionally with brand, sales, Media, demand planning, trade, Customer teams, Finance, Ecommerce and the Omni agencies.
This position will develop, launch and optimize on platform marketing campaigns in collaboration with shopper marketing, brand marketing, and retail team leads for Walmart, Target, Kroger and Instacart. Manage hands on keyboard agency and self-service platforms, optimizing performance and strategically managing investments across retailer paid search and media strategies. Share results, insights and develop plans to ensure sales goals are met, including legacy and innovation items are properly resourced.
Qualifications
Education/Experience/Knowledge
- Bachelor's degree required
- 3+ years of experience in sale or marketing, preferably digital space Knowledge of FMCPs, retail and digital shelf basics
- Data analytics experience
- Strategic mindset
Key Job Responsibilities
- Partner with brand and customer teams to develop comprehensive Omni Marketing integrated plans that drive traffic, increase household penetration, basket size and conversion to ultimately drive brand equity and category growth.
- Develop and lead strategic and creative execution of Omnichannel programs for our key brands from inception to implementation.
- Define key Omni KPIs. Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams. This includes proactively addressing gaps and turning analysis into action to help grow the business.
Manage and develop integrated program timelines, monitoring agency and internal deliverables.
Key Behavioral Competencies
- Strong oral and written communication skills, including reporting and presentation skills.
- Excellent organization and project management skills
- Ability to work autonomously with minimal direction
- Strong at forging internal/external relationships and commanding trust/respect of others
- Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment.
- Collaborative: The candidate would seamlessly with multiple stakeholders internally, cross-functionally and externally.
- Agile: This candidate would be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.
