AddressPosition Purpose:
The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.
Key Responsibilities:
- 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas
- 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns
- 15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices
Direct Manager/Direct Reports:
- This position typically reports to Manager or Senior Manager, Media
- This position has 0 Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus
- 1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
- Previous experience with retail websites and analytics
- Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
- Presentation and writing skills
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Customer Focus
- Drives Results
- Manages Conflict
