Visual Media Specialist

JOB PURPOSE:

Propel Operations is seeking a Visual Media Specialist. Reporting to the President?, the Visual Media Specialist will support Visual Media needs for the organization to promote awareness and understanding of Propel Education programming and all that it has to offer. Specifically, the position helps drive interest from external stakeholders including students, HBCU staff, and national media looking to engage with Propel Education at any level. The Visual Media Specialist will help the Propel to plan, produce, edit, and distribute stories with many different constituency groups, primarily through video and photo capture, editing, and creation, for marketing initiatives and documentation of various organization activities. Specific videography elements include scripting, capturing footage, developing graphics, video editing, closed captioning, and posting to YouTube, social media or websites. The individual will also help to ensure brand compliance by members of the internal community with the organization’s visual identity guide.

EXPECTATIONS:

The day-to-day job responsibilities will fluctuate depending upon business need. Below is a list of the job responsibilities overall.

• Collaborates with team members to plan for, produce, and/or direct media that advances the Propel’s mission while adhering to visual identity and branding styles and guidelines.

• Produces, films, and edits video footage for various storytelling, enrollment marketing/advertising, and fundraising and stewardship needs for different areas of the organization, while also assisting with storyboarding, scripting, logistical coordination, and interviewing.

• Takes still photography at various events for a wide variety of marketing and communications applications, including print and digital assets.

• Coordinates with outside video production companies and freelancers for special projects as needed, and manages the footage selection and review processes for project needs.

• Manages and schedules third-party photography provider for event-specific photography needs.

• Manages the Propel’s social media outlets, including videos and playlists.

• Organizes storage for all digital video assets, including raw footage and final production files.

• Maintains digital photography libraries, including identification of selects from photo shoots.

• Assists with design and layout of various print and digital collateral materials in support of program enrollment, advancement, and other marketing needs.

• Creates photo galleries and slideshows for website, social media, and other digital needs.

• Maintains camera and video equipment and accessories and stays on top of the latest editing software technology through various professional development opportunities.

• Maintains an annual calendar of multimedia projects with project management software.

• Serves as an internal consultant and collaborative partner with Propel leadership.

• Other duties as assigned.

GOALS/OUTCOMES:

*The goals outlined measure success on responsibilities and will only be applicable once the

Visual Media Specialist has assumed responsibility for the items detailed below.

Measurable Goals/Outcomes

Tasks or Duties to Accomplish Outcomes

Deadline

Effectiveness & Administration

Measures effectiveness in planning, organizing, and efficiently handling activities and eliminating unnecessary engagement

Ongoing

Communication

Measures effectiveness in listening to others, expressing ideas, both orally and in writing, and providing relevant and timely information to internal team

Ongoing

Teamwork

Measure collaboration with internal team and participates in cooperative work practices

Monthly

Independent Action

Measures effectiveness in time management. Takes initiative and independent action within prescribed time limits

Monthly

Audience Engagement

Uses data insights to refine media outreach strategies and improve content performance?

Quarterly

HOW POSITION WILL BE EVALUATED (include frequency):

Evaluations will occur twice yearly. Informal evaluations will also be conducted as needed during 1:1 meetings.

REQUIRED SKILLS, BEHAVIOR, OR KNOWLEDGE

1. Bachelor’s degree in a related field (art-related major such as videography, photography, multimedia/digital communications, or similar preferred; marketing, media, communications, or similar also acceptable with corresponding experience and portfolio)

1. Minimum of three years of related experience, documented by a strong portfolio that includes a wide range of video and photo examples that would be shared during the application and interview process

1. Experience in an education setting, or other nonprofit environment, preferred but not required

1. Willingness to be flexible and contribute across departments and get tasks accomplished

1. Comfortable in a virtual environment