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SalaryCinema Shopping Network Incorporated is a Marketing and Advertising company associated with the Television and Movie industry. We are looking for a tech-savvy Digital Media Specialist to create media material for various media platforms such as the web, social media, and blogs. The Digital Media Specialist’s responsibilities also include the planning of marketing campaigns for digital platforms.
To be successful as a Digital Media Specialist, you should stay up to date with the latest digital communication software and ensure the company is visually portrayed to a high standard on platforms such as Facebook and Instagram. Ultimately, a top-notch Media Specialist should be creative and be able to analyze the impact of campaigns on the company's bottom line.
Digital Media Specialist Responsibilities:
To be successful as a Digital Media Specialist, you should stay up to date with the latest digital communication software and ensure the company is visually portrayed to a high standard on platforms such as Facebook and Instagram. Ultimately, a top-notch Media Specialist should be creative and be able to analyze the impact of campaigns on the company's bottom line.
Digital Media Specialist Responsibilities:
- Ability to create content to increase website traffic and utilization.
- Working closely with senior management to develop a strategy for integrated media campaigns.
- Expanding the brand's digital footprint, to include all media outlets and platforms while maintaining brand guidelines.
- Writing content for search engine optimization.
- Monitoring impact and return on investment of digital marketing campaigns.
- Remaining up-to-date with the latest Digital Media trends and design technology available.
- Use expert knowledge of cutting edge techniques, trends, and best practices to deploy a variety of high visibility projects from social media content, HTML emails, websites, landing pages and banners.
Digital Media Specialist Requirements:
- Bachelor’s degree in Digital Media, marketing, or a related field.
- A minimum of 3 years experience in digital marketing.
- Solid knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro.
- Knowledge of web design and content management systems.
- Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
- Familiarity with paid social media platforms including Facebook, Instagram, and YouTube.
- Knowledge of the latest media trends.
- Basic budgeting skills to reconcile paid Digital Media placements with the available budget.
Even better If you have:
- Proficiency in Marketo
- Adobe Experience or Professional Certification
- Experience in Project Management or PMP Certification
