Media Planner, Digital Ad Sales

BBC Studios
A global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC Group, creatively and financially supporting the BBC, its partners, and the wider industry. We combine the strengths of the UK's most awarded producer with a world-class distributor. Taking ideas from thought to screen and beyond, our activities range from content financing, development, production, through to global program sales, branded services, consumer products, live events, and ancillaries.
Together with our independent production labels and content sales partners, we deliver thousands of hours of content annually to the BBC and other broadcasters and services, including Amazon, Apple TV, Channel 4, Channel Five, Discovery, Disney, National Geographic, Netflix, Migu, PBS, Sky and YouTube. BBC Studios Productions creates high quality, award-winning content across an extraordinary range of genres and specialisms. Recent credits, made by BBC Studios Productions and its indie labels, include Happy Valley 3, Frozen Planet II, Strictly Come Dancing/Dancing with the Stars, Killing Eve, Am I Being Unreasonable, Grenfell: The Untold Story, Prehistoric Planet, JoJo and Gran Gran, Top Gear, The One Show and Royal and ceremonial events.
Job Purpose
The Media Planner will provide end-to-end support to the Ad Sales teams across digital, audio, linear, and programmatic channels. This role will have a strong knowledge of BBC's systems, platforms, ad products, and capabilities to deliver successful advertising campaigns. The Media Planner is based in the Los Angeles office and is an integral function of BBC Advertising. This position reports into the Director of Media Planning.
The Media Planner assists throughout the full campaign lifecycle, spanning pre- and post-sale execution:
The pre-sale function is responsible for supporting ongoing selling activities across digital, audio, programmatic, and TV. This includes media plan development, forecasting and reserving inventory, and creation of supplemental proposal materials.
The post-sale function is responsible for seamless delivery of advertising campaigns. This includes booking ads, monitoring pacing, optimizing performance, providing reporting/screenshots, and resolving billing discrepancies.
Clear and efficient communication across internal and external stakeholders is essential in both functions to maximize effectiveness of campaigns - ensuring a flawless, high-quality advertising experience for all clients.
Key Responsibilities and Accountabilities
Pre-Sale:
Support Sales in:

• Responding to RFPs across channels, providing strategic solutions that align BBC offerings with client objectives to secure revenue
• Identifying and communicating opportunities for contract extensions, renewals, and upselling
• Develop media plans, forecast and reserve inventory, ensure accurate pricing and inventory availability
• Provide specs, mocks, decks, and other collateral to assist with RFP and RFI requests, meetings, and proactive pitches
• Understand BBC's products, tools, platforms, and operational capabilities

Post-Sale:

• Review Insertion Orders for accuracy; provide feedback to client/sales team as necessary
• Book campaigns in order management system and confirm proper set up, launch timelines, and assets with the appropriate teams
• Set up and maintain deals across BBC's suite of programmatic offerings
• Track and optimize campaigns to deliver in full, achieve client goals, and support renewals
• Provide screenshots and reporting to clients on a regular cadence
• Create campaign wrap reports that provide insights on performance and future recommendations
• Identify and assist in reconciling billing and 1st vs. 3rd party delivery discrepancies

Relationships

• Strong internal and external relationships are essential; with clients, the Ad Sales team, and across networks at the BBC
• Client facing for inquiries and updates involving media plans, deliverables, performance, optimizations, and reporting
• Internal facing for coordinating efforts between Sales, Ad Operations, StoryWorks, Account Management, and other key stakeholders

Knowledge, Skills, Training & Experience
Required Qualifications:

• 1+ years of experience working in a Digital Advertising environment

Desired Qualifications:

• Outstanding organization, prioritization, attention to detail, customer service, and time management skills
• Ability to work both independently and collaboratively within a team
• Highly motivated and proactive, with a demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
• Strong analytical, strategic, and creative problem solving skills
• Experience working in Excel, PowerPoint, and Google Suite
• Working knowledge or interest in sales support systems, data, and tools is a plus

Compensation
The anticipated annual base salary for this position is $60,000 to $70,000. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to: 100% BBCS covered medical & dental insurance, vision, & 401k match.
Benefits and Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
• Bagel Mondays, Thirsty Thursdays, and more!

About the BBC
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
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Media Planner, Digital Ad Sales
Sales & Business Development
Permanent - Full Time