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Form of workDescription:
As a Manager on the Media Planning Team, you will lead end-to-end media strategy and campaign execution across the company's marketing efforts. You will provide integrated media campaign recommendations to achieve business objectives across both online and offline media channels. The Manager will also work with management and key stakeholders to identify opportunities to increase performance and pivot in real time, and must have strong communication skills with the ability to maintain relationships with both internal teams and external vendors to achieve goals.
- Manage all aspects of media campaigns including monitoring and assessing performance, assisting in strategic analysis of campaign performance, testing targets, creative, copy, media types, etc. across all channels (Broadcast, Radio, OOH, Print, Digital, Programmatic, Search, etc.).
- Conduct weekly program optimizations and performance analysis against campaign goals; manage media plan budgets.
- Provide recommendations to improve strategies, tactics, visibility, and drive results.
- Work with the cross-functional agency team to develop strong total communications approach.
- Collaborate with marketing managers across brand and licensed priorities to ensure media campaigns ladder up to overall campaign objectives.
- Work with management and stakeholders to identify problems and opportunities.
Additional Skills & Qualifications:
- 6+ years integrated media planning experience with a proven track record of having executed successful campaigns across all funnels and channels.
- A deep understanding of Integrated Media Planning with a deep generalist knowledge set of all media channels.
- Flexibility with the ability to pivot in real-time with creative approaches to problem solving – finding the yes rather than saying no.
- Ability to prioritize and juggle multiple projects in a dynamic, highly charged environment.
- Demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments.
- Strong communication skills with both internal teams and external vendors.
- Proficient in Word, Excel, Powerpoint as well as Google Docs.,
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
