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Form of workJOB SUMMARY
Marketing Specialist - Pharmacy is responsible for creating and managing a marketing plan,initiatives, and tactics of their assigned vertical. Development and execution of vertical specificmarketing campaigns across a variety of channels that meet the company's demand generationand market awareness goals for their assigned vertical. Assist and collaborate with the corporatemarketing team to ensure cross-market consistency for social media, web content, andcommunication to effectively support the corporate brand across the market ecosystem.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Marketing plan creation for their assigned vertical, inclusive or major market event, journals,associations to promote their associated
- Campaigns, demand gen, content creation, and marketing analytics
- Collaborate on events and advertisement per their vertical
- Research, gather, and analyze competitor data, market trends, and customer trends
- Monitors goals and objectives to reach our marketing targets through appropriate marketing channels.
KNOWLEDGE & REQUIREMENTS
What is expected of you and others at this level
- Applies comprehensive knowledge and a thorough understanding of concepts, principles, andtechnical capabilities to perform varied tasks and projects
- May contribute to the development of policies and procedures
- Works on complex projects of large scope
- Develops technical solutions to a wide range of difficult problems.
- Solutions are innovative and consistent with organization objectives
- Completes work; independently receives general guidance on new projects
- Work reviewed for purpose of meeting objectives
- May act as a mentor to less experienced colleagues
- Minimum of 4 years of experience
- Minimum of Bachelors degree or equivalent work experience
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employeeto successfully perform the essential functions of this job.
- Frequent sitting in stationary position at a desk
- Occasional standing, walking, stooping, kneeling, squatting, and climbing stairs
- Occasional twisting of body
- Occasional reaching by extending hands and arms in any direction
- Occasional lifting, pulling, or pushing
